Tesla sold ’18 units’ in January without subsidies, priced at 59.9 million won for the Model Y … Why?

[이데일리 손의연 기자] Tesla Korea launched the Model Y in Korea on the 12th and published the price. The Model Y’s standard range setting is 59.9 million won, which meets the government standard of 60 million won or less, and can be fully subsidized. National Tesla prices are interpreted because consumers still consider government subsidies essential when purchasing electric vehicles.

Tesla officially launched the Model Y in Korea on the 12th. (Photo = Tesla Korea)

According to Kaizuyu, a data research institute on the 12th, the number of electric vehicles registered in January without subsidies for electric vehicles was 615 units, a decrease of 81% from the previous month (3205 units) and 31% from the same previous period. year (891 units).

Last month, Tesla registered only 18 new cars. This is a very low number compared to sixth place for imported cars with sales of 11,826 units last year.

Government subsidy support policy still has a great influence on the purchase of electric vehicles. Under the government reorganization of subsidies for electric vehicles and hydrogen vehicles announced last month, electric vehicles that exceed 90 million won this year will not receive subsidies to buy green vehicles. If it is less than 60 million won to 90 million won, 50% of the subsidy is paid. If it is less than 60 million won, you can receive the full subsidy.

The national price of the Model Y determined by Tesla is △ Standard range from 5,999 million won △ Long range from 6,999 million won △ Yield from 7,999 million won

The selling price of each model for the 2021 Model 3 launched with Model Y is △ Standard Range Plus of 54.79 million won, △ Long Range of 5999 million won, and △ Performance of 74.79 million won.

Accordingly, the Standard Range version of the Model Y and the Standard Range Plus and Long Range version of the Model 3 are eligible for full government subsidies.

Initially, the industry had an expectation that the price of the new model would be set based on the 60 million won set by the government. This is because Tesla previously lowered its price by 30% to receive subsidies in the Chinese market.

This year, global automakers have declared that they will enter the electric vehicle market, so considering price competition, it is compelling to consider the government’s subsidy support policy.

This year, Hyundai Motor Company launches ‘Ioniq 5’, the first model in Korea to implement E-GMP, an electric vehicle platform. Kia will also present ‘CV (project name)’ in Korea in July. Ssangyong Motors will launch ‘e-motion’, a mid-size SUV in the first half of the year.

In imported car brands, not only Tesla, but also various electric cars will spill.

Mercedes-Benz plans to introduce EQA and EQS in Korea this year, and BMW Korea also introduces iX and iX3. Audi plans to launch the ‘e-tron GT’ in the fourth quarter.

Pilsoo Kim, director of the Korea Electric Vehicle Association, said, “The 60 million won and 90 million won standards that came out of this government shakeup are what worried Tesla.”