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Selected as Samsung, brand No. # 1 in ‘fake phones’ last year
Photo = Baidu
“Introducing the Galaxy S20 Ultra’s Class A ‘Fake Phone’, the S21 Ultra”.
When you search for ‘fake Samsung phone’ in the search box of ‘Weibo’, China’s representative social networking service (SNS), a video appears in which a critic presents the fake phone Galaxy S20 launched in the first half of this year. It appears in the ‘Popular Video’ as if the interest of Chinese netizens is great. The official launch date for the Galaxy S20 is March 6. The video was uploaded on April 26, less than two months after the launch of the new product.
Really untrue, confusing
Galaxy S20 knockoff phone ’21 Ultra ‘launched. Photo = Weibo Capture
Included in the video is the release date of ’21 Ultra’, a knockoff phone of Samsung Electronics’ Galaxy S20. A critic featured in the video revealed that the counterfeit was obtained from Huachangbei, an electronic shopping mall in Shenzhen, China. The box of the published product is white. Unlike the original Samsung Electronics box packaging, the model name ’20’ is engraved, but these letters are not visible on this counterfeit box. All there is is a little “PICTURE CHAMBER” inscribed on the bottom of the box.
When I open the box, a cell phone terminal comes out stacked on the air cap. A needle clip for removing the SIM chip, a charger, a corded headset and a transparent mobile phone case were provided as components.
Galaxy S20 knockoff phone ’21 Ultra ‘launched. Photo = Weibo Capture
Galaxy S20 knockoff phone ’21 Ultra ‘launched. Photo = Weibo Capture
The screen size of the featured fake ’21 Ultra ‘phone is 6.5 inches, the same as the Galaxy S20 Ultra. It has a mobile phone power button and a volume control button on the right side, and a charging line can be connected on the bottom side.
He even engraved the phrase ‘SPACE ZOOM 100X’ on the back, so if you don’t have an eye it’s really confusing. The logo is visible in the video thumbnail (preview screen), but the ‘Samsung’ logo is not displayed anywhere in the posted video.
The video producer said: “Fake Class A phones are still on the market. The performance of this fake phone is still good.” I do not have it “.
There are many counterfeits in the order of clothing, leather and electronics.
Thus, mojo phones are still booming in China. Authorities have been cracking down on it for years, but when a new product appears, there is a tendency for the related market not to disappear, such as a ‘fake phone’ right away.
Galaxy S20 knockoff phone ’21 Ultra ‘launched. Photo = Weibo Capture
According to a report published by the Organization for Economic Cooperation and Development (OECD) last year, the volume of counterfeit products and illegal (counterfeit) copies traded worldwide amounted to 509 billion dollars a year (approximately 57, 5 trillion won, based on the 2016 customs crackdown). This is a 10.4% increase from $ 466 billion in 2013. By item, clothing (16%), leather goods (13%), and electronics (12%) were the most in that order, and about half were made in China.
Samsung Electronics does not have a large market share in China. Samsung’s share of the Chinese smartphone market fell to 4.9% in 2016, 2.1% in 2017 and 0.1% from the second quarter of 2018. Then, thanks to the sparkling effect of the Galaxy S10, it regained its market share of 1% in the first quarter of last year. Although the share of sales in China is not large, it is ironic that the Samsung brand is very popular in the counterfeit phone market.
Samsung’s # 1 Fake Brand … Focused on Strategic Phones Like S9 and S10
According to the ‘Second Quarter 2020 Counterfeit Phone Report’ published in July by AnTuTU, a real Chinese smartphone evaluation app, Samsung is the most popular counterfeit phone brand for the past year (July 2019-June 2020 ). This was chosen. Samsung’s share of counterfeit phones reached 40.8%, according to the report.
It was followed by Apple (11.7%), Huawei (9.3%), Others (8.9%), Xiaomi (7.5%), Honor (5.9%), Vivo (5.3%) and Oppo (4.2%). . As for Samsung’s ‘fake phones’, models such as the Galaxy S10 +, the Galaxy S9 series and the Galaxy Note 9 were mentioned.
China’s smartphone review app Antutu revealed in July that it was ranked as Samsung’s No. 1 fake phone brand for the past year. Photo = Baidu
Samsung has a low market share in China, so why is it so popular?
Counterfeit phone dealers make a lot of profit from selling Samsung phones that are classified as expensive in the Chinese market. The price of the Galaxy S20 Ultra shown in the video in China is 9,999 yuan (about 1,174,200 won) for 256GB of capacity and 11,199 yuan (about 1.94 million won) for 512GB. On the other hand, in the case of Huawei, the number one smartphone brand in China, the price of the P40 Pro, a high-end strategic phone model in the first half of this year, ranged from 6,488 yuan (about 1 , 13 million won) and 7,388 yuan (about 1.29 million won). Compared to Samsung, it is up to 35% different.
Unlike Korea, in China’s fully self-sufficient market, where most public systems are purchased at a fixed price, the burden is inevitably high. Therefore, it is interpreted that a fake phone market was created as the demand to display expensive Korean mobile phones abroad and the interests of merchants coincided.
In fact, in the locals, it is often seen that even poorly dressed citizens have the latest expensive phones from Samsung or Apple. Anything other than the mother who gave birth to China is so fake that there is a “fake” joke. When will the ‘false republic’ tag be removed?
Joara, Hankyung.com Reporter [email protected]
