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Following the second model, the first model is launched … ‘Honbab’ targets single-person households
Compact design and comfort … Millennial Consumer Reviews
Driven by the ‘Home Cooking’ trend, a 40% increase in monthly sales after launch
Launched for the first time as a two-ball model in October last year, it does not need separate installation, is easy to move, has a sensual design, and Millennium consumers love it.
In particular, as the number of ‘Zipcocks’ that spend a lot of time at home has recently increased, ‘Home Cooking’ has become a trend.
The 1-plate model is compact in size compared to the existing 2-piece model, so it can be used in a small kitchen space or in single-person homes that enjoy ‘Honbab’. The product size is 46mm high, 310mm wide and 320mm high.
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| The Samsung Electronics model presents the new product of ‘The Plate’, a portable induction, at the Digital City Premium House at Suwon Samsung Electronics.<사진=삼성전자 제공> |
This product has a host of useful security features, such as an analog sensitive dial that can finely adjust the thermal power in 1 to 10 steps, or set a timer, and a residual heat warning display, overheat prevention, devices child safety and automatic fan recognition.
Furthermore, this product also comes with a dedicated container (fan) designed with a sense of unity.
The exclusive container is secured to the induction body, making it safe from being pushed or shaken during cooking, and there is also a space at the front of the container to prevent cooked food from burning.
On the other hand, The Plate was recognized for its innovation abroad by winning the ‘iF Design Award 2020’ in Germany and the ‘CES 2020 Innovation Award’ in the United States.
The first Samsung The Plate model is available in two colors, black and white, and the factory price is 250,000 won. Exclusive containers can be purchased separately with a shipment of 100,000 won.
Samsung Electronics completed the complete line of 1st to 2nd portable induction and 1st and 3rd built-in and independent type inductions with the launch of 1st portable induction, and it is now possible to meet the needs of various consumers.
Yang Hye-soon, managing director of Samsung Electronics’ Appliances Division, said: “The Plate is a great response in offering new cooking experiences to consumers who enjoy cooking and meeting at home.”
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| Samsung Portable Induction ‘The Plate’ 1 ball black color (Model: NZ31T3703PK)<사진=삼성전자 제공> |
Reporter Kim Sun-yeop [email protected]
