[ad_1]
Samsung Electronics announced the 2021 ‘Neo QLED’ which applied mini LED technology. Additionally, by introducing ‘micro LED’ and new lifestyle TV products, it presented a ‘screen for everyone’ vision emphasizing people-oriented technology.
Samsung Electronics hosted the ‘Samsung First Look 2021’ event online on the 6th (US local time). Samsung First Look is an event that Samsung Electronics has been organizing for 9 years to introduce new technologies and new TV-related products every January and share the future viewing direction.
■ First “Neo QLED” TV introduced with mini LED technology
At this event, Samsung Electronics first introduced the 2021 ‘Neo QLED’ television that evolved from the existing QLED.
Neo QLED achieves a differentiated image quality from existing products through three changes.
The first is the application of ‘Quantum Mini LED’, which has implemented more elements by making 40 times the size of the LED element used as a backlight. In addition, a “microlayer” is applied to the LED device to reduce the size of the device and control the light more precisely.
The second is ‘Quantum Array Technology’, which precisely adjusts the brightness of the mini quantum LED used as a backlight up to 12 bits (4.96 steps). Furthermore, through the backlight power control, the power is efficiently distributed to the backlight according to the brightness of the screen. The most local dimming zones are finely tuned for industry leading contrast and black details.
The latest is the ‘Neo Quantum Processor’, which applies a new learning-type AI upscaling technology comprised of 16 neural networks to achieve the highest levels of 8K and 4K resolution, respectively, regardless of image quality. input. Also, by analyzing the three-dimensional effect and black details of the screen input through “Deep Learning” and further enhancing them, the image quality is dramatically improved.
The new Samsung Neo QLED products will launch in 8K and 4K, and are expected to be introduced to the global market in the first quarter.
■ Type 110 ‘Micro LED’ introduced … Type 99 will also be announced from March to April
Samsung Electronics introduced the 110-inch micro LED TV, which was first introduced in Korea last month, to the global market through Samsung First Look.
In March-April, Type 110 and Type 99 products are scheduled to be launched on the global market sequentially, starting with Korea, and it is planned to introduce smaller Type 70-80 products during the year.
Micro LED TV is a next-generation screen that incorporates the best existing display technology and is a product that received the highest innovation award at CES 2021.
Micro LED is the only product in which each element emits light and color by itself, unlike conventional TV screens, using micro-LEDs in micrometer units (㎛), and you can experience natural picture quality like viewing objects real.
In particular, because it is an inorganic material, it has excellent durability without fear of deterioration or burning.
■ Presentation of new lifestyle television products such as ‘The Frame’ and ‘The Premier’
Samsung Electronics has created a lifestyle TV line that reflects consumer trends such as ‘The Frame’, ‘The Serif’, ‘The Vertical’, ‘The Premier’ and ‘The Terrace’ and created a new market .
In particular, ‘The Frame’ which transforms your home like a museum and ‘The Premier’, which provides the ultimate home theater experience, won the Innovation Award at CES 2021, demonstrating the excellence of the style TV from life of Samsung Electronics.
‘The Frame’ expands the range of consumer options by cutting the thickness in half compared to the previous one and increasing the bezel type to two and five bezel colors to harmonize with the interior of various spaces this year.
In addition, it increases the number of famous artworks to more than 1,400 and recommends various works to consumers through AI-based curation.
■ President Jong-hee Han presents a people-centered ‘screen for all’ vision
Jong-hee Han, president of Samsung Electronics’ video display division, revealed his vision to contribute to creating a sustainable future, as well as providing the best display experience as an industry leader through Samsung First Look.
Related Posts
Samsung Electronics, 9% of Q4 Operating Profit … Taking a Breath from ‘Parts / Assemblies’
Samsung Electronics encourages startups, most participated in CES … A foothold for global advancement
Samsung Electronics’ Custom Appliance Shipment Exceeded 1 Million Units
“Samsung Electronics Custom Refrigerator Will Enter the US Market Seriously”
Chairman Han went a step beyond the concept of ‘Screen Everywhere’ to provide an optimal display solution in any existing space, saying, ‘Screen for All’ to reflect the most diverse user lifestyles and protect the future and the environment of all of us. We will be pioneers of the times. “
He announced a green policy that not only reduces carbon during television production, but also allows the circulation of resources throughout the product life cycle. In addition, he expressed a strong commitment to “accessibility.”
