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On the 10th, Samsung Electronics introduced a new 110-type ‘Micro LED TV’ worth 170 million won through an online media conference.
Considering that this product is very expensive, Samsung said that “it will not sell like a normal LCD screen”, but predicted that it will “record a significant amount of sales”.
It is also known that he plans to diversify his size.
■ Self-luminescent display with 110-inch / 4K resolution
Micro LED is a self-lighting television in which structures such as backlighting and color filters are eliminated by using micro LEDs in micrometer units (㎛), and the LED itself emits light and color.
The new product is approximately 3.3 square meters in size and has a 4K class resolution with more than 8 million micro LED elements used. Since each of the more than 8 million RGB devices is controlled separately, the brightness and color of the screen can be accurately expressed.
The elements that consumers feel in the quality of the image are the brightness, the color and the detail of the image. Micro LED provides high brightness and produces the three primary colors of light on its own, providing 100% color reproducibility that accurately expresses all colors of objects close to reality. Provides.
The assembled AI microprocessor is a dedicated processor that combines auto-luminosity features and proprietary artificial intelligence algorithms based on quantum processor technology applied to QLED 8K. By applying the detail and brightness of the optimized image to each scene, you get an animated, three-dimensional effect and an optimized HDR image.
Also, the micro LED TV has a great advantage that it uses inorganic materials. Unlike organic materials, inorganic materials have a 100,000-hour lifespan, so they can be used for a long time without worrying about image quality degradation or wear.
■ Price 170 million won … “We will not sell like we sell normal LCD TVs”
The factory price of the Samsung Electronics Type 110 Micro LED TV is 170 million won and it is scheduled to be launched in earnest in the first quarter of next year after pre-sale in December.
The market for domestic micro LEDs is a new market with very high prices. In 2018, Samsung Electronics launched ‘The Wall’, a commercial display using micro LEDs for the first time, targeting the B2B market. With the launch of this new product, you plan to lead the home micro LED market.
“We are establishing a marketing strategy based on the experience and knowledge gained from the launch and sales of the 98-inch QLEDs last year,” said Chu Jong-seok, vice president of the division’s video strategy marketing team. Video Display (VD) from Samsung Electronics. “We can sell quite significant amounts. I think it is.”
Vice President Choo Jong-seok said, “If there is a good product, surely there will be a customer who wants to buy it,” he said. “Because it is completely different from existing products, it is important to have a display or marketing plan to find suitable customers.” He added: “We will not sell like normal LCD screens.”
■ Micro LED TVs of other sizes are also ready
Samsung Electronics succeeded in commercializing the Type 110 device through a denser and more precise device arrangement compared to existing products to make it more suitable for television. It has already secured the technology to make a product smaller than the Type 110.
We are considering launching new size products by discussing distribution strategies as consumers rather than technology. The company plans to confirm the size and announce it at the CES First Look event that will take place early next year.
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Vice President Chu said: “In the case of The Wall, annual production is at the level of several hundred units, and we expect to sell more significant quantities for domestic micro LED televisions.” “Accordingly, we are establishing a mass production process to respond to the quantity from March.” Saying.
Jong-hee Han, president of Samsung Electronics’ video display division, said: “We are pleased to introduce micro LED TVs that incorporate the best display technologies available.” Said.
