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Announcer Kim Sae-rom [사진=유대길 기자 dbeorlf123@]
GS Home Shopping CEO Kim Ho-sung apologized for the fact that Sae-rom Kim, an announcer who did home shopping, said it is “not important at the moment” about the broadcast that covered the “Jung In-i case” at the same time.
On the afternoon of the 24th, CEO Hosung Kim posted a post on the GS Home Shopping website saying, ‘I apologize for the Me the Trend show broadcast on January 23rd.
CEO Kim said: “During the night of the 23rd, I disappointed customers and viewers with inappropriate comments from artists. GS Home Shopping takes this situation seriously and feels great responsibility.”
He said: “To be reborn as a broadcast that empathizes with customers, we will decide to temporarily suspend the show and review the entire process, including the production system, to prevent this from happening again.”
He added: “I apologize once again to customers and viewers.”
[사진=GS홈쇼핑 공식 입장문]
Earlier on the afternoon of the 23rd, Kim Sae-rom featured the product on the home shopping broadcast and mentioned to SBS “I want to know that,” which is broadcast at the same time.
Sae-rom Kim emphasized that the product you are selling is more important and said, “Is the ‘I want to know’ over? Now it’s not important.” That day, a follow-up report to the ‘Jung-in abuse death case’ was issued, sparking social anger that ‘what I want to know’.
However, when Sae-rom Kim commented that the incident was insignificant, the viewers became angry once again.
In response, Sae-rom Kim posted an apology that contained the content he was posting on his Instagram. He was lucky, saying, “I leave a message in my mind to reflect on my comments on other shows during the live broadcast that I just finished.” He explained: “I did not know that today’s topic was about an incident that hurt me a lot and made me very angry.”
At the same time, he said, “I was very disappointed in myself for making a nonchalant comment.”
During the broadcast on the night of the 23rd, we disappointed our customers and viewers due to inappropriate comments from the artists. GS Home Shopping takes this situation seriously and feels a great responsibility.
Consequently, to be reborn as a customer-friendly broadcast, we will decide to temporarily suspend the program and review the entire process including the production system to prevent this from happening again. Once again, I bow my head to our customers and viewers.
Hosung Kim, CEO of GS Home Shopping
Good Morning. This is Saerom Kim. I leave a message in my mind reflecting on my comments on other shows during the live broadcast that I just finished.
I didn’t realize that today’s topic was about an incident that hurt me a lot and I was very angry, and although I didn’t know it, I was disappointed in myself for making a disrespectful comment even though it is always about an important story because of the nature of the program.
As I read the comments you post, I feel many things. Today I will reflect on my careless acts, reflecting on the criticisms and comments one by one. I’m sorry.
