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LG Electronics’ second half strategy smartphone ‘LG Wing’, which emphasized the new T-shaped form factor, was unveiled on the night of the 14th.
LG Electronics launched this new product online as part of social distancing due to the new coronavirus infection (Corona 19).
At this online event, which started at 11pm and lasted about 30 minutes, LG Electronics executives and employees from around the world showed up to introduce new products and explain the new strategy and vision of the smartphone ‘Project Explorer’.
The Explorer Project is LG Electronics’ new strategy to preventively discover areas with growth potential, placing weight on the advanced usability of smartphones. The LG Wing is the first product of Project Explorer.
Platform partners such as Qualcomm, Naver, Tobe, Rave and Picto also expressed their sympathy for the Explorer project strategy and sent a message that they will be together for a new exploration. Also, famous YouTubers Unbox Therapy, British Man, Archieland, Jack King, Austin Evans, etc. appeared to present the product.
“The Explorer project is a challenge that ushers in a new era,” said Lee Yeon-mo, director of the MC Business Division at LG Electronics. Said.
■ When the 6.8-inch screen rotates, a 3.9-inch screen appears
The LG Wing is a new form factor smartphone with a 6.8-inch 20.5: 9 aspect ratio notch-less all-red main screen and a 3.9-inch all-red second screen.
The most important feature is that it can be used as a general smartphone in normal times, but can be used with a hidden second screen by turning the main screen clockwise when necessary.
This allows the product to be used in various ways, such as ‘TT’, ‘ㅏ’, and ‘ㅗ’, depending on how you rotate the main screen and keep the form factor.
LG Electronics said: “LG Wing is a product that adds a completely different user experience to the convenience of a stick-type smartphone that users are familiar with, and a rotary mode that is completely different from the existing one.” We look forward to expanding the user experience (UX) indefinitely while using the product. “
■ If you rotate the screen? Operate an application on two screens or use two applications simultaneously
By rotating the main screen and using the rotary mode, one application can be operated on two screens, or two applications can be operated on each screen at the same time.
For example, when you use a streaming app like YouTube, you can watch the video on the main screen and control the video such as playback and fast forward on the second screen. The video to be edited is displayed on the main screen and the editing tool is on the second screen, allowing for more detailed editing. Also, if the ‘Grip Lock’ function is applied, the second screen button is not pressed, so you can comfortably hold the second screen with one hand and enjoy it.
Naver Whale Browser, a platform partner of the Explorer Project, supports Picture in Picture (PIP). By using this feature, you can watch YouTube videos on the main screen and view other content lists or write comments on the second screen.
LG Electronics has also collaborated with partners such as Rave, Picto and Tobe so that the second screen can be used for ‘live chat’ and ‘video recommendation and search’. LG Electronics plans to continually expand partnerships with various platform companies at home and abroad to provide users with an extended experience using both displays of the LG Wing.
It is also possible to run two applications simultaneously. You can watch a big screen video on the main screen and chat or search on the second screen. The main screen can be rotated vertically and used for navigation, while the second screen can be used to select music or verify the caller.
LG Electronics also offers a “multi-application” feature that allows users to configure their favorite combinations of applications. With this feature, you can access your favorite applications on the main and secondary screens with a single touch, without having to select an application each time.
■ Implement a ‘notchless screen’ with pop-up camera
LG Wing implemented a notchless display by removing the front camera area from the main display.
To achieve a notchless display, LG Electronics applied a separate 32-megapixel pop-up camera instead of an integrated front camera. The pop-up camera is usually invisible, but appears on the upper body when the front camera is launched.
LG Electronics is equipped with an acceleration sensor in case a customer drops the product while shooting with the pop-up front camera. When the acceleration sensor detects a fall, the camera is designed to automatically enter the product before it hits the ground.
The rear of the LG wing is equipped with a 64 million pixel wide-angle camera with Optical Image Stabilization (OIS), a 13-megapixel ultra-wide camera and a 12-megapixel camera.
■ Equipped with the world’s first ‘Gimbal Camera’…Ideal for video production
LG Electronics has greatly improved the video function in this new product after the latest LG Velvet.
LG Electronics announced that it has added a new camera function by actively reflecting the trend of customers to record and share their daily life using smartphones from the LG Wing planning stage.
In particular, the world’s first gimbal motion camera function was applied to maximize the advantages of the form factor that only the LG Wing has. The gimbal is a professional piece of equipment that makes stable and smooth video recording possible by moving in the opposite direction of shaking the camera when recording video with a smartphone or camera.
When you switch the LG Wing to rotary mode and shoot, the smartphone takes on a ‘TT’ shape, so you can hold the second screen with one hand and shoot with a comfortable and stable sense.
LG Electronics is on the second screen ▲ ‘Joystick’ which can adjust the camera angle without moving the smartphone ▲ ‘Lock Mode’ which shoots the subject without shaking up and down and left and right ▲ The Camera tracks slowly even if the smartphone moves quickly and shoots without shaking Provides gimbal-like interface, professional video recording equipment, such as ‘Tracking Mode’ ▲ ‘Fan Tracking Mode’, moving horizontally and shoot without moving up and down ▲ ‘FPV (First Person View) Mode’, which is suitable for shooting dynamic movements. Anyone can easily shoot professional-looking videos.
It also has a new dual recording feature. Dual recording is a function that allows you to take a photo with the photographer using the rear camera and the pop-up front camera at the same time. You can choose to save the files as one or separately, and you can choose between 1: 1 or 16: 9, depending on the platform you are using.
Features such as Time Lapse, Voice Defocus and ASMR were also installed, which were applied to LG Velvet.
■ Self-developed ultra-small hinge for applied mobile hydraulic damping technology
LG Electronics has internally developed an ultra-miniature hinge for mobile devices, so that the main screen of the LG Wing can rotate firmly and smoothly. A specially designed ‘hydraulic shock absorber’ technology is applied to this hinge to mitigate the impact caused by screen rotation.
Also, the area around the second screen is specially treated with POM (Poly-Oxy-Methylene) material with good lubrication so that it can move smoothly without scratching the second screen while the main screen is rotating.
As a result, the main screen moves slowly over time during the turning operation, achieving a luxurious touch. LG Electronics announced that it has ensured durability against rotary motion by repeatedly testing rotary motion that returns after the main screen rotates more than 200,000 times.
In addition, the LG Wing uses a high-strength aluminum alloy, a lightweight composite material, and tests the LG Gram ultralight notebook’s knowledge of lightening, reducing the weight to 260g. He focused on weight reduction by applying a drilling technique to reduce the total weight by making holes in the parts that do not affect the appearance and rigidity of the product.
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As it is a new form factor, an ergonomic design is also applied so that the center of gravity does not deviate significantly from the center of the product in both basic mode and rotary mode.
The LG Wing is equipped with Qualcomm’s integrated 5G modem chipset, ‘Snapdragon 765G 5G’, and has a 4,000 mAh battery. It is equipped with 128 GB of internal memory in 8 GB of RAM and supports up to 2 TB of external memory card. It is released in two colors, Illusion Sky and Aurora Gray. It is expected to launch for North America and Europe, beginning with the domestic market launch next month.
