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LG Electronics promoted Lee Sang-gyu, head of Korea’s sales division, to president. For the H&A business division, Jae-cheol Ryu, who led the Living Appliance division, was selected as the right new person.
LG Electronics served on the board of directors on the 26th and promoted a total of 56 people, including 1 president, 3 vice presidents, 9 CEOs and 43 CEOs. Last year, the promotion scale was 49 (6 vice presidents, 13 CEOs, 30 CEOs).
LG Electronics said: “Based on rigorous performance, we select talents who can strengthen not only short-term business results but also fundamental business competitiveness. We discover young talents and women who can lead innovation and change, and recruit external talent.” . He said.
In particular, the proportion of new executives born after 1970 has increased significantly from 57% last year to 72% this year.
■ Increased from the previous year to 56 people promoted this year… Finding women and young talent based on performance
At this greeting, Lee Sang-gyu, head of the Korea Sales Division (vice president) was promoted to president.
Lee Sang-gyu, Head of Korea Sales Headquarters, joined the Korea Sales Headquarters in 1988 and has accumulated various work experiences in sales, strategy, distribution and marketing. Since the end of last year, he has been in charge of the Korean sales division, establishing medium to long-term strategies and building a sales base for sustainable growth.
Seung-Tae Baek, Head of the Living Appliances Business Department, Head of H&A Oh Seung-tae Research Center, and Jin-seo Noh, Managing Director of CSO Division, were promoted to Vice President.
In addition, Lee Jung-seok, Managing Director, who contributed to OLED TV differentiation and ensuring competitive advantage, and Kim Dong-wook, who expanded the new business area through the development of a service platform, were also named in managerial positions.
Ji-young Koo (female, 41 years old), who contributed to the development of differentiated products by finding future trends such as home appliances and healthcare, and So-yeon Lee (female, 45 years old) who increased product competitiveness and development efficiency through modular TV design and virtual verification. Two new female executives have also emerged.
Responsibility for Woo Woo Woo was promoted to Managing Director by garnering positive reviews from customers and the market through differentiating the smartphone camera user experience and optimizing image quality. Sangmu Woo is the youngest of the new executives, born in 1980.
■ Reorganization to focus on customer value innovation and future readiness
In this reorganization, LG Electronics has focused on customer value innovation, future readiness and diversification of growth engines, while maintaining a responsible management system focused on business divisions.
LG Electronics will establish a North American Innovation Center under the CSO (Chief Strategy Office) division to prepare for the future from a company-wide perspective.
The North American Innovation Center discovers new business models in Silicon Valley, USA, and cooperates with leading companies in the industry. LG Electronics recruited Executive Vice President Lee Seok-woo, who served as deputy director of the National Institute of Standards and Technology (NIST), and assumed the role of director of the center. Lee, who is considered one of the business development experts in the Internet of Things (IoT) field, served as a Presidential Innovation Fellow in the field of IoT at the White House in the United States.
In addition, a Biz Incubation Center will be established under the CSO division to foster and support various types of new businesses.
The CTO division established iLab (iLab) directly under the division to develop innovative technologies related to new businesses and discover creative ideas for startup methods. Under the Materials Technology Center, we operate a next-generation display research center to develop micro LED-related technologies and accelerate business.
LG Electronics created a new MI (Market Intelligence) manager at the Global Marketing Center to analyze customer and market related data and gain insights. In addition, the Customer Value Innovation Office was upgraded to the Customer Value Innovation Officer and transferred to the CSO division to identify customers’ Pain Points (points where they feel uncomfortable) and reflect them in management general, such as product planning, product development, and sales.
LG Electronics reorganized its leading design research center and created a CX (Customer eXperience) laboratory under the direct control of the CEO. CX Lab reinforces design capabilities based on customer experience. Professor Hwang Seong-geol, head of the Department of Industrial Design at Hongik University, is in charge of the CX Lab.
■ Strengthening of responsible management … I maintained 5 commercial headquarters and transferred the robot business to the BS headquarters
LG Electronics decided to keep the five-site system. Advanced R&D functions close to the business headquarters are transferred to the headquarters, and the old research organization is reorganized to strengthen the future preparation of the business headquarters.
The H&A division is under the responsibility of Jae-cheol Ryu, Vice President of the Living Appliance Division. Vice President Ryu has been increasing LG Electronics’ market dominance in the global home appliance market and has an excellent ability to read changes in customers and markets, which is why he was appointed as the right new person to lead the H&A division. .
H&A Trade Headquarters integrated R&D organizations such as Appliance Research Institute and Air Solutions Research Center to establish a comprehensive R&D organization for the business, and established Kitchen Appliance Research Center , the Living Apparatus Research Center and the Air Solutions Research Center in each division.
LG Electronics will transfer the robot business center to BS headquarters. He plans to accelerate the robot business using the global sales infrastructure and capabilities of the BS Business Division. BS Business Headquarters establishes the BS Research Center directly below headquarters to develop future technologies and market leading products and solutions.
Korea sales headquarters has upgraded the rental care business manager to the rental care business center to strengthen the rental business and care solution service.
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The Institute of Production Technology is headed by Vice President Chung Dae-hwa and also serves as the director of the Center for Battery Production Technology. Last year, Vice President Jung was promoted to Vice President by helping to internalize core technologies in the field of battery equipment and improve production capabilities.
The Design Management Center is led by Lee Cheol-bae, director of the Advanced Design Research Institute.