Is it a ‘convention effect’ … 4 reasons for Trump’s propaganda that caused last minute problems

The president of the United States, Donald Trump, makes his last campaign in Michigan, a corridor on the 2nd (local time), the day before the presidential elections. [AFP=연합뉴스]

The ultra-thin game is unfolding in the process of counting the US presidential election. While President Donald Trump, who was inferior in public opinion polls, continued to promote his propaganda in Gyeonghap, such as winning in Florida, the largest Gyeonghap state in the south. Biden is also ahead of candidate Biden by half the count in the northern province of Kyunghap. The situation can be reversed with the opening of the postal polls, which is estimated to have many Democratic votes, but the US media is also evaluating that it is more than expected.

Trump’s propaganda background is the “last minute campaign rally.” This is an analysis that a large crowd campaign was conducted at various locations in Gyeonghap, crossing five states a day, and it was an analysis that produced the “wind driving” effect at the last minute. It is a so-called “convention effect”. The convention effect refers to the effect of increasing approval ratings immediately after a large-scale political event.

On the other hand, candidate Biden was consistent with his defensive strategy. The competition also focused on Pennsylvania, where a close battle is expected. Even that was a “driving” campaign in which hundreds of vehicles gathered. It was a strategy to differentiate himself from Trump by strictly following the quarantine guidelines against Corona 19. However, the campaign in this way helped to increase the national image, but it was evaluated that it was not enough to create a convention effect in a specific area.

The electoral message that President Trump constantly emphasized during his campaign was “Save the economy.” Unlike the Democratic Party highlighted by Corona 19, it raised the question of eating and living by asking, “How long are you going to live like this?” This message worked relatively well in warm southern regions or quiet rural areas where the spread of Corona 19 was relatively minor.

Jeong-Geon Seo, Professor of Political Science and Diplomacy at Kyunghee University, said: “As the Corona 19 situation dragged on, Trump’s message would have attracted voters who feared both an economic lockdown and infection.” . Analyzed.

In fact, as a result of CNN’s exit poll on the 3rd, 1 in 3 respondents (12,693) said that economic issues were the basis for voting.

Democratic presidential candidate Joe Biden is announcing his position that he is “convinced of victory” during the counting process on the 3rd (local time). [EPA=연합뉴스]

This presidential election was completely a confrontation between Trump and anti-Trump. Other than approval ratings, Biden didn’t follow Trump on topicality terms.

Scott Adams, author of 『The Skills of Victory』, analyzed that President Trump uses a strategy to focus people’s attention on himself rather than the other candidate through his own exaggerated phraseology. It is using human psychology that makes the person who thinks more in mind more important.

Local media have cited the support of Latino voters in Latin America as the main reason for Trump’s victory in Florida or Texas, where the new competition was called. Especially in the Florida metropolitan city of Miami Dade County, their support has grown significantly over the past four years.

Most Latin Americans in the region are immigrants to escape the communist regime in Cuba. It is said that it worked for them that President Trump created a framework of ideological confrontation by calling candidate Biden a ‘socialist’.

According to an NBC exit poll, roughly 55% of American voters who immigrated to Florida from Cuba chose President Trump. Additionally, 30% of Puerto Rican descent and 48% of other Latino descent voted for President Trump.

On the other hand, Reuters reported that Biden was pointed out in the party that he failed to win the Latino vote due to his focus on northern black voters.
Reporter Jeong Eun-hye [email protected]