“Investors eager for Apple cars” … Hyundai Motor Group launched on 8

During the day, there have been mixed reports about the possibility of cooperation between the Hyundai Motor Group and Apple’s autonomous electric vehicle, the Apple Car.

The analysis that Hyundai Motor Group’s Kia is likely to produce Apple cars was a trend, but confusion arose after reports that cooperation discussions stopped within a day. Since it has emerged as a global problem, there are many seolwangseolrae. The ‘chaos (chaos) of Apple cars’ occurred.

Hyundai Motor Group, which has a key to solving the chaos, is a cautious mode. On the 8th of last month, Hyundai Motor Group announced on the fact of cooperation with Apple: “We are receiving requests for cooperation in the joint development of autonomous electric vehicles from many companies, but this has not been decided because it is in early stages. “.

On the 6th, Hyundai Motor Group announced that there was no additional information that could be reported after the announcement. As announced last month, Hyundai Motor Group plans to take an additional stance through a new announcement on the 8th on the news of the collaboration around Apple cars.

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Trend Report-Kia, Apple’s High Car Production Potential

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On the 5th (local time), the Wall Street Journal (WSJ), an American economic magazine, discussed how Kia’s parent company, Hyundai Motors, invested $ 3 billion (about 3.4 trillion won) in negotiations with Apple. to produce Apple cars from 2024. Already at Kia. Reported that it was in progress.

Citing sources, he explained that if an agreement is reached, up to 100,000 units can be assembled at the Kia plant in Georgia from the first year of production.

WSJ added, however, that Hyundai and Kia aren’t the only automakers Apple is talking to about electric vehicles.

Prior to this, the US economic outlet CNBC also reported the quarter (local time) that “Apple has reached an agreement on a plan to produce Apple cars at Kia’s West Point assembly plant in Georgia, USA.” , Citing various officials.

CNBC also cited sources familiar with Hyundai Motor Group’s strategy and revealed that Hyundai Motor Group president Eui-sun Eui-sun is promoting collaboration with Apple.

CNBC added that, according to WSJ, a final agreement has not been reached between Apple and Hyundai Motor Group and that there is the possibility of collaborating with other automakers.

CNBC said neither Apple nor Hyundai Motor Group disclosed an official position.

Guo Ming-chi, a researcher at Tianping International Securities in Taiwan, also released a report on the 2nd, saying, “Apple’s first car will be based on E-GMP, the electric vehicle platform of Hyundai Motor Group.” that he would be in charge.

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Japanese tea companies can also produce apple cars

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Japanese business magazine Nihon Keizai Shimbun (Nikkei) reported on the 5th that Apple appears to have tried to produce at various companies, including Japanese automakers, in addition to Hyundai Motor Group.

An industry executive reportedly said: “I don’t know if a Korean company will decide. (Apple) is in the process of negotiating where to do it. Negotiations with at least six companies are ongoing. Medium,” he said.

Honda and Mazda responded “I cannot say that” as to whether Apple was attacked, and Mitsubishi said “it is not true,” and Nissan avoided the response, Nikkei reported.

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Apple-Hyundai Motor Group Cooperation Discusses Stop, No End

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Less than a day after the WSJ report was released, confusion arose when an article said that Hyundai Motor Group and Apple had stopped discussing cooperation.

Bloomberg, an American economic magazine, cited multiple sources on the 5th (local time), citing multiple sources, and the reason for the cessation of Apple’s anger when Hyundai Motor Group mentioned the project to the media, Bloomberg reported, citing sources.

Bloomberg said the day: “Recently, Hyundai Motor Group indirectly admitted to the Korean media that it is negotiating production with Apple, and Hyundai Motor Group’s mention of the project in the talks is producing poor results.”

Bloomberg, citing a source, added that “Apple has kept the project under wraps for several years, but Hyundai Motor Group is known to be outraged at referring to the project in the media, judging that it was outside of Apple’s effective control.”

Bloomberg also said: “It is unclear when the discussion between Apple and Hyundai Motor Group will resume,” he said. “Many companies are interested in cooperating with Apple.”

It can be interpreted to mean that the discussion stops, not the conclusion of the negotiations.

Another source also told Bloomberg: “There is a controversy over whether Hyundai or Kia produce Apple cars within the Hyundai Motor Group. When the cooperation is established, Kia is more likely to take over the production of the shipment than Hyundai. It will be produced. in the factory”. . ”

Finally, Bloomberg added, “Since Apple is still in its infancy, there will be no project announcements for the next five years and we have more time to determine potential automotive partners.”

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