“Introduce the ABC system by incorporating online traffic in newspaper copies”



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On the 16th, the Ministry of Culture, Sports and Tourism announced the inspection results of the corporate office of the Korea ABC Association and recommended the general improvement of the incidental construction process. In addition, he warned Lee Sung-joon, president of the association, and announced that he would conduct additional field investigations at the end of June.

Ministry of Culture, Sports and Tourism recommends improvement to ABC Association
“Reorganization focused on the board of directors and experts”
A warning to the president of the Association for controversy over insolvent construction

In November of last year, the Ministry of Culture, Sports and Tourism, “A newspaper 95.94%, a newspaper B 93.26%, and other oil prices that cannot get out of reality. After receiving a request in which it is indicated that the construction process of the ABC Association is not clear, and as a member, it is impossible to understand ”, an administrative inspection was carried out.

According to the Ministry of Culture, Sports and Tourism, there was a great difference between the ratio of the price of oil published by the ABC Association (the ratio between paid copies and the number of copies issued) and the sincerity rate (the ratio recognized by the ABC association between the number of copies with oil price claimed by the newspaper) and the results of this survey.

The oil price rate of a newspaper in 2019 was 95.94% in the association’s data, but in this survey it was an average of 67.24%. The sincerity rate was also 98.09% in the association data, but the survey result was 55.36%. The newspaper B also had an oil price rate of 93.73% and a sincerity rate of 94.68%, but the results of the survey were 58.44% and 50.07%, respectively.

Consequently, the Ministry of Culture, Sports and Tourism recommended that all newspapers use the “ incidental reporting management system ” and, when selecting a sample office, the assistance of a third party is required and workers are assigned from the Random construction to improve the system. In addition, it was recommended to introduce an ‘integrated ABC system’ that includes online traffic for the construction of subsidiaries.

The Ministry of Culture, Sports and Tourism said: “Taking into account the changing environment of the media, from printed newspapers to online and mobile, various measures were taken, such as recommending an integrated ABC system that investigates the number of copies of printed newspapers and periodic volume (traffic) together and reviewing the currently frozen association fund utilization plan. I recommended them. ”

The Ministry of Culture, Sports and Tourism also recommended that the structure of the board of directors of the ABC Association be improved, where more than half of the current newspapers are from, focusing on experts (third parties). President Seong-joon Lee was warned for reasons such as “incidental loss of credibility of the building system” and “improper functioning of the association as president” and urged “to continue the procedure to select a successor as soon as possible.”

Reporter Yoo Seong-woon [email protected]




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