In the wake of the Itaewon Club, small business owner sales fell again-Chosun.com



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Check-in 2020.05.13 08:31
The | Revision 2020.05.13 08:39

Small and Medium Business Sales Survey
Seoul sales reduction ratio 64%
The proliferation of the Itaewon club has slowed the recovery


On March 31, 2020, a notice was published
On March 31, 2020, a “closed” notice was posted on a storefront in a store in Myeong-dong, Jung-gu, Seoul, Korea’s No. 1 business district. / yunhap news

Small business sales, which had entered a recovery phase, have declined again since the crown expansion at Club Itaewon in early May. In particular, the decline was evident in metropolitan areas such as Seoul, Gyeonggi, and Incheon.

According to the “Small Business Sales Survey”, where the Ministry of Small and Medium Business surveyed 520 small and medium businesses and traditional market vendors on the 11th, the ratio of ‘reduction in sales compared to before that the crown should happen ‘registered 64% in Seoul. This is a 10.2 percentage point increase from 53.8% last week. The Gyeonggi-Incheon area also recorded 51.4%, 0.5 percentage points more than Jeonju. This is the answer to the question: “How much have your sales decreased since before the crown outbreak?” The higher the number, the greater the decrease in sales.

◇ Small business sales were picking up … Clubs back down after spread

In particular, Seoul with Itaewon showed a recovery until the golden holiday period in early May, as 66.3% (April 20) → 52.9% (April 27) → 53.8% (Last week) → 64% (This week ). After the crown is extended, it shows a deteriorated shape.

On the other hand, provinces like Daegu, Gyeongbuk, and Gangwon are recovering remarkably. In this survey, Daegu and Gyeongbuk recorded a 54.6% decrease in sales, 9.8% less than the previous week. The Gangwon area also recorded a decrease of 38.9% compared to Jeonju by 8.9 percentage points. Looking at recovery over the past four weeks, Gangwon (70% → 38.9%) and Daegu · Gyeongbuk (72.9% → 54.6%) were in order.

Regarding the proportion of small business sales in other regions, Gwangju · Honam (56.4%), Daejeon · Chungcheong (53.5%), Bu · Ul · Gyeong (53%) and Jeju (60%).

◇ Great success in leisure and accommodation

By industry, sales decreased in the fields of tourism, leisure, accommodation, educational services and restaurants. The Ministry of Strategy and Finance said: “These sectors are more sensitive to crown outbreaks19 than anywhere else.” In particular, the percentage of sales decline in the tourism, leisure and accommodation sector was 76.9%, an increase of 9 percentage points from 67.9% last week. Restaurants registered 50.6%.

On the other hand, 29% of respondents cited “expanding delivery,” and 17.5% mentioned strengthening marketing, such as sales events. Small business owners who expanded online sales were also 5.2%.

After crown stabilization, the government requested (multiple responses) to expand gift certificates exclusively for small businesses (93%), to support marketing expenses (9.3%), and to expand joint events at local festivals (6.7%).

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