If you pay for the delivery app 4 times, you will be reimbursed 10,000 won … Baemin and Hyundai Card laughed

[세종=이데일리 이명철 김무연 김유성 기자] An in-app delivery discount event will be held for people who lived in ‘Zipcock’ over the end of the year and New Years holidays. It is a method to refund 10,000 won over the next month for 4 orders and payments of 20,000 won or more in the delivery application. Delivery apps like People of Delivery and Yogiyo, whose demand has increased significantly due to the expansion of Corona 19, have high expectations for a special start to the year, backed by government support. In particular, delivery men, who have a high market share, are expected to benefit the most. In the card industry, Hyundai Card laughed.

On the 24th, a delivery statement was posted at a restaurant in Myeong-dong, Jung-gu, Seoul. Yonhap news provided

Intensification of the damage to the restaurant industry … Assistance for discounts on non-contact meals

According to the Ministry of Agriculture, Food and Rural Affairs on the 27th, the government will begin supporting discounts for dining out only for orders and payments through delivery applications starting on the 29th at 10am.

To stimulate consumption in August, the government promoted a 10,000 won discount eating out coupon event on the fifth visit to the restaurant four times over the weekend, but it was temporarily suspended due to the spread of Corona 19.

However, due to the continued spread of Corona 19, the damage of the catering industry has increased, so it has decided to resume the discount event only in the sector of non-face-to-face catering delivery.

An official from the Ministry of Agriculture and Food said: “There is a need to support many restaurants entering packaging and delivery businesses in order to preserve the decline in sales due to the continuing situation of Corona 19. It is important to minimize personal contact with society, so it is inevitable to return to meals face to face. “Explained.

Initially, it only supported dining out on the weekends, but the delivery app reflects performance on weekdays as well. Applications that participated before the restaurant discount was stopped and the card usage record remain in effect even after the resumption.

The payment performance of the delivery application can be verified using a credit card. After applying on the card company’s website or app, you can order and pay through the delivery app for the event.

There are a total of 11 delivery apps participating in the event. These are companies that participated in the public procurement conducted by the Korea Agricultural and Fishery Food Distribution Corporation (aT), the project operator, from 3 to 16.

The seven delivery applications (Delivery Express, Mokkebi, Baedal’s People, Yogiyo, Coupangitsu, Wemepo, PAYCO) have completed the establishment of the card company’s linking system and will offer discounts starting at 10 am on the 29th. Remaining delivery applications (Thing Dung, Delivery Master, Call, Call, Call, Zero) will participate as soon as system maintenance is complete.

If you place an order and pay more than 20,000 won four times in the delivery app with the card applied, the card company will refund or charge you 10,000 won for a discount next month. Performance is recognized up to twice a day for each credit card company.

Simple payment from the delivery app is recognized as eating out only if it is linked to the app card. For performance testing, only ordering and payment for packaging and delivery via a delivery application is recognized as performance. If you contact the store directly for delivery, even if you pay with a request card, it is not included in the discount.

After ordering and paying for the delivery app, you can visit the store to pack, but payment in person by the delivery person or packaging is not accepted after visiting the store and paying on the spot.

Provided by the Ministry of Food, Agriculture, Forestry and Livestock

Mobile foodservice sales approach 1.5 trillion won

As social distancing continues due to the Corona 19 crisis, the market for delivery apps grows by the day. According to the Bureau of National Statistics, the number of mobile shopping transactions in October was 9,535.5 billion won, an increase of 22.9% year-on-year, maintaining the level of 9 trillion won for three consecutive months. Food service sales, including home delivery applications, increased 74.5% during the same period to KRW 1,486.3 billion.

With this policy, the benefits of delivery application platform companies with high market share are expected. This is because the higher the market share, the more stores there are and the higher the consumer reuse rate.

According to Nielsen KoreaClick, the delivery nation ranked first with 59.7% of the share of delivery app companies according to users in September. It was followed by Yogiyo 30.0% and Delivery Box 1.2%.

The number of store owners wishing to enter the delivery country is also increasing. From the 10th to the 16th, the number of inquiries to subscribe to a new Baemin app announcement more than doubled compared to the same period last month.

In the card industry, the Hyundai Card is expected to benefit the most. Last month, Hyundai Card launched the Bae Min Hyundai Card, a nationwide PLCC (trademark) card.

A representative of Hyundai Card said: “Consumer reaction to Bae Min Hyundai Card is the best among the recently launched cards. If the government refund includes its own discount, the theoretical discount rate will reach 18%, so it will attract more attention. ”

Some say it’s unclear whether delivery app makers will be able to keep up with the year-end slump in demand. On the 24th, Baemin Riders, a restaurant delivery service, and B Mart, a basic necessities delivery service, were suspended on the 24th, causing great inconvenience to owners and users.

Meanwhile, the Ministry of Agriculture and Food plans to consult with quarantine authorities to quickly promote a dinner visit event if conditions in the crown19 improve.

Kim Jong-gu, director of food industry policy at the Ministry of Agriculture and Food, said: “Now, with the recognition that all people are at the forefront of quarantine, please use dinners that are not face-to-face so much as possible during the end of the year and the New Years holidays. ” said.