Hyundai LIVART, from new furniture to cooking class … “Living every week”

Hyundai Livart, an interior company affiliated with the Hyundai Department Store Group, announced on the 15th that it will operate a live trading channel ‘LIVE’.

LIVART LIVE will air live every Tuesday at 7pm at LIVART Mall. It sells all products sold by Hyundai LIVART, including Williams Sonoma (premium kitchen furniture for the home), LIVART Online (furniture for the home) and LIVART HAUM (SOHO style office furniture).

In particular, it plans to introduce new content such as a new furniture launch show and a cooking class.

Since last June, Hyundai LIVART has formed a dedicated team to build a live commerce channel and has been conducting pilot broadcasts in association with a media commerce startup. In addition, a specialized training course called ‘Living Creator’ is in operation for company employees.

A company official said: “Since June, we have conducted pilot broadcasts more than 10 times through various live trading platforms such as Naver, and the customer response was better than expected, with a cumulative number of viewers reaching as many as 130,000 “. · We plan to actively inform consumers about the design ”.

Hyundai LIVART plans to expand the number of LIVART LIVE streams to 2-3 times per week starting next year, and expand its streaming platform to various media trading platforms such as Hyundai H Mall, YouTube, and Source Live. The plan is to build a video database (DB) so that anyone can conveniently access the information by applying search and playback functions to live commercial videos that have been broadcast.