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The number of integrated subscribers to the YouTube channel operated by the Korea Economic Daily surpassed 500,000 for the first time among commercial newspaper channels.
On the 27th, the number of built-in subscribers for the three YouTube channels operated by Hankyung reached 500,000. It is the overwhelming number 1 among YouTube channels in the Economic Journal. In terms of full newspapers, it ranked second after the C Daily. The number of subscribers is 191,000, the representative channel ‘Korea Economy’, 9,6400 ‘Juconomi TV’ for millennial investors, and 21,3100 people of ‘Zipkonomy TV’, the number one real estate platform in Korea.
Subscriber growth is also pronounced. Zipconomy TV has secured more than 200,000 subscribers in two years since the service began, and the ‘Korea Economic Daily’ channel, which began its service in earnest in March last year, has 200,000 subscribers in 10 months. Jukonomi TV, which started in April last year, has reached 100,000 subscribers in 9 months.
Popular factors for Hankyung’s YouTube channel include the emergence of professional star reporters, the production of content optimized for YouTube’s grammar, and the organic participation of reporters from the editorial office. It was also effective to consistently export highly trusted content such as ‘Kim Hyun-seok’s Wall Street Now’, ‘Stocks’ and ‘3 Minute Real Estate’. Kim Nam-hoon, CEO of Hun Pictures, said: “This is the result of viewers’ recognition of YouTube as a channel that provides proven, high-quality affordable information.” Oh Se-wook, Senior Researcher at the Korea Press Foundation, explained: “Even newspaper companies that produce text-based news have shown that by competing on their expertise, they can successfully establish themselves in the video news market.”
No. 2 on all newspaper channels
Wall Street Now, Stock Tide … ‘Sign Content’ Popularity
The YouTube channel operated by the Korea Economic Daily is being evaluated by the major media companies. Not only the major business magazines, but also broadcasters are showing similar channels one after another. Hankyung is not satisfied with this, but he plans to quickly provide in-depth economic news and financial information by increasing the participation of foreign correspondents and star reporters on YouTube.
The ‘Korean economy’ is full of information to save money
Hankyung’s representative YouTube channel ‘Korea Economy’ has specialized foreign correspondents and star reporters in front of them to deliver economic information that is useful for fintech. A representative example is ‘Wall Street Now’ which is performed live at 8:20 am on weekdays by former and current New York correspondents.
Reporter Kim Hyun-suk, who returned after visiting Wall Street for three years, still calls Wall Street reporters at 2 a.m. in time for the United States. While broadcasting the news of the US economy with clear coverage and perspective, readers are called “US stock holders”, “Hyunseok Lee” and “Gaat Hyunseok”. Every Monday, New York Correspondent Cho Jae-gil decorates the New York Stock Market Observation Deck, which hosts the week’s major trading events. After the Lunar New Year holidays, Beijing correspondent Kang Hyun-woo will also deliver vivid Chinese company news and stock information through this channel.
In ‘Money Talk deong Jong-Hyun,’ which was featured by editorial writer Song Jong-hyun as a banner, Yeouido analysts, fund managers, asset managers, and economists are invited as guests to provide analysis. deep into the industry and stocks, the market. investment forecasts and knowledge. Subscribers can easily access high-quality information that was only provided to some of the fund managers at Yeouido anytime, anywhere. Editorial writer Han Sang-chun, an expert in international economics, provides detailed information on international economic issues such as exchange rates, the US-China stock market, and the US-China war for supremacy and the markets of national values.
We constantly test content optimized for YouTube. Reporter Lim Rak-geun Reveals The History Of Common Foods Like Rice, Soba, And Samgyeopsal Through The Section Titled ‘I Am The Six Senses Of Rak-geun’ As Well As Unknown Facts And The Secret To Eating Deliciously .
Stock information channel ‘Zukonomi’ for 2030
Jukonomi TV focuses on content for millennial stock investors. About 60% of subscribers are between the ages of 18 and 44, which is a higher proportion in 2030 than other channels. Reporter characterization was enhanced by characterizing reporters with ‘Zuko’ (Hurran reporter) in charge of overseas stocks and ‘Nomi’ (Na Suji reporter) explaining the Global Listed Index Fund (ETF). The number of genuine subscribers is constantly increasing reflecting the information demand of individual investors moving into foreign stocks and ETF investments.
In the ‘Stocks-seoljeon’ section that takes place live every Monday at 5:30 pm, Juko and Nomi have a confrontation over a stock, like Samsung Electronics, Hyundai Motors and LG Chem, for reasons that they should and you should not. The secret to their popularity is that past and current reporters from the relevant company appear as guests and provide vivid behind-the-scenes story information that sets them apart from brokerage analysts to the atmosphere within the company that is difficult to include in. the articles.
Real estate news with different depth ‘Zipkonomy’
Zipkonomi TV leads in content that brings together both things to watch and information, and maintains the number one real estate YouTube channel. The MCN division of CJ ENM attracted attention from the beginning, as it was introduced as a successful model for educational content. Reporter Hyung-jin Jeon is receiving a great response with the short content of ‘3 minutes of real estate’. It is evaluated as optimized content for YouTube by providing real estate information with fun in a short time. Reporter Shin Yeon-soo is running a corner called ‘My House Preparation Maker,’ which is comprehensive content with homeless people who are thinking about how to prepare a house by subscription.
Reporter Choi Jin-seok travels directly to the third new city and other sites in the corner of the ‘Footprint Report’, while reporters Ayoung Yoon and Hyunjoo Jang provide in-depth market forecasts and expert analysis through ‘Home Tour ‘.
Being a media channel, no news is lost. When a new real estate policy is announced, it is diagnosed as ’emergency analysis’ that day. ‘Home-Learn’ is a corner where newspaper articles are explained in an easy-to-understand way and even tell the story behind the coverage.
Reporter Hurran / Hyungjin Jeon / Sooji Na [email protected]
