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‘Conservative trends’ pointed out multiple times and recently tried to change
The ‘Grammy Awards’, in which the group BTS (BTS) was nominated, are considered the most honored award among the American music awards.
The ‘American Music Awards’ and the ‘Billboard Music Awards’ are mentioned as major music awards with Grammy’s, but the Grammy Awards are unrivaled in terms of history and authority.
◇ Best American Music Awards Story … Nominating Itself Is A Race
The American Recording Academy, which is home to the Grammy Awards, was nominated for BTS’s’ Dynamite ‘in Korea’s 25th Hour (24th American Western Hour) at the 63rd Grammy Awards in the category of’ BEST POP / GROUP DUO PERFORMANCE ‘. Advertised as.
The Grammy Awards are an award ceremony held every year since 1959 by the Recording Academy, a group of music experts that includes singers, producers, recording engineers, and critics.
It has a longer history than the American Music Awards that began in 1974 and the Billboard Music Awards that took place in 1990.
The most important feature of the Grammy Awards is that nominations and winners are selected with a focus on “musicality” rather than achievements such as chart performance or album sales.
This process is carried out through the voting of the members of the Recording Academy.
It’s a big difference from the American Music Awards based on public voting and the Billboard Music Awards based on data from the Billboard charts.
According to these characteristics, the mere fact of being nominated for the Grammy Awards becomes history.
Im Jin-mo, a popular music critic, said: “Sometimes the Grammys focus on the musical part that makes me feel bitter. Unlike other awards, artists take the Grammy nomination as an honor.
◇ Awarded by vote of members of the music industry … The main prize is an album, an album, a song, a newcomer.
Nominees for the Grammy Awards are selected by votes from 11,000 Recording Academy members who have voting rights.
Candidates are evaluated by the Candidate Review Committee along with the first vote of the voting members.
Last year, BTS and Bang Si-hyuk, president of Big Hit Entertainment, became voting members and expert members, respectively, so they can vote.
After the nomination, a final vote is taken to determine the winner.
The candidate with the most votes in the category will be awarded, and if the number of votes is the same, they will be awarded jointly.
The winner will receive a trophy in the form of a phonograph, ‘Gramophone’.
The Grammy Awards award a total of 84 categories this year. Among them, “Album of the Year”, “Record of the Year”, “Song of the Year” and “Rookie of the Year” are named “General Fields” as the top four awards.
In addition, there are sub-categories for each music genre such as pop, rock, country, rap, dance, and classical music, and technical categories such as composition and arrangement, album package, and production are also awarded.
‘Best Pop Duo / Group Performance’, for which BTS was nominated, does not belong in the general field, but is counted as one of the main categories of the Grammy Awards.
This is the best award given to a group of two or more people singing a song of the pop genre.
◇ Try to change as controversy over ‘conservatism’ wraps up … BTS nomination opens door to Asian music
Grammy has been embroiled in controversy for the past few years.
Black artists like Kanye West, Beyonce, Drake and Kendrick Lamar failed to win awards one after another, pointing out that they were exclusive to black and hip-hop artists.
In 2017, when Beyonce’s “ Lemonade ” was promoted by white British singer Adele and could not be awarded, American netizens criticized the Grammy by posting a post with the hashtag “ GRAMMYsSOWHITE ” online. .
There is an opinion that the reason why the music of BTS, an artist who is not white and does not speak English, was never nominated for a Grammy until last year is because of this conservative trend.
Since it was noted that it did not reflect the changing trend of the time, he attempted to diversify the race, gender, and gender of the recording academy members.
When looking at the composition of those who qualify for membership of the academy of record this year, women and men accounted for 48% each.
51% were under the age of 39, and 21% and 8% were black and Hispanic, respectively.
Last year, black rapper Childish Gambino took an unprecedented step by winning four crowns for ‘Record of the Year’ and ‘Song of the Year’.
Grammy, who showed openness to black music, was nominated for BTS this time as a symbol of expanding reach and opening the door to Asian music, especially K-pop.
/ yunhap news
