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Google was sued again after one day. This is the third lawsuit in the last two months.
Major foreign media, including CNBC, reported on the 17th (local time) that 38 US prosecutors filed a lawsuit against Google for illegally maintaining monopoly status in the search and search ad market.
Colorado State Attorney General Phil Weiser said he will file a consolidation with the lawsuit filed by the Justice Department.
Prior to this, the Justice Ministry filed a lawsuit in October saying that Google’s exclusive supply contracts with Apple, Mozilla and Android makers to install a search engine on smartphones constituted an act of obstruction.
Another day earlier, on the 16th, prosecutors from 10 states, including Texas, filed a separate lawsuit against Google. The lawsuit raises the issue of Google’s illegal activities to abolish competition in the advertising technology market.
Prosecutors in 38 states, including Colorado, timely alleged three illegal charges from Google
A new antitrust lawsuit filed by prosecutors in 38 states focuses on Google’s anti-competitive behavior in the online search market. However, in detail, it is a little different from the October demand of the Ministry of Justice.
In the Justice Department lawsuit, it was noted that Google entered into exclusive contracts with certain companies, including Apple, to hinder competition. This prevented competitors from accessing key distribution channels.
This time, however, the lawsuit filed by prosecutors from 38 states went one step further in the Justice Department case.
In a press conference shortly after the indictment today, Colorado Attorney General Weiser claimed that Google had exercised its monopoly position in three new ways.
First. Through artificially restricted contracts, it has an almost exclusive position in search services in most distribution channels. The charges are the same as those raised in the Justice Department lawsuit.
second. Advertisers were penalized by making their advertising and economic tools incompatible with each other.
third. By discriminating on the search results page, you penalized vertical search engines.
Attorney General Weiser argued that Google used an exclusive contract to monopolize search services for emerging distribution channels, such as smart speakers. The part that ensured the basic search service status through contracts with terminal operators and distribution channels overlaps with the demand of the Ministry of Justice.
Google “Do you mean it won’t improve search service performance?”
Prosecutors from 30 states, including Colorado, compared Google’s recent behavior to Microsoft (MS) at the time of the antitrust suit.
According to CNBC, prosecutors argued to the warden that “Google systematically reduced the ability of competitors to communicate with customers by using their status as a gateway to the Internet.”
It is argued that Google has created a monopoly on search in a way similar to how Microsoft defeated Netscape in that way and unfairly established a monopoly position.
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In the lawsuit, prosecutors demanded that Google correct various illegal activities and, if necessary, issue an order to split the company.
In response, Adam Cohen, Google’s chief economic officer, said in a blog post: “From the office of the prosecution, it seems that we should not make an effort to improve search engine performance.” Will ”he insisted.
