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Check-in 2020.05.04 11:35
The | Revision 2020.05.04 11:51
In some distribution channels, even illegal subsidies.
The price of the Galaxy S20 series, Samsung’s flagship smartphone model, fell to 100,000 won in two months of launch. This is because as consumer sentiment contracted with Corona 19, telecoms companies competitively raised their support funds. It is known to support illegal subsidies through some distribution channels, such as collective purchasing.
According to the telecommunications industry, Samsung’s latest 5G (5th generation mobile communication) smartphone, ‘Galaxy S20’, sold for 100,000 won in some collective shopping malls such as the Gangbyeon Techno Mart in Seoul for the holidays golden May. The terms and conditions of the contract and the cash payment were paid, but they were sold at approximately 1 million won cheaper than the shipping price (1,285,500 won).
Operators are said to have provided massive support to secure 5G subscribers as more and more low-priced smartphones are spilling out due to the influence of Corona 19, and consumers seeking LTE (Mobile Communication from fourth generation) are also increasing. We need to increase sales of iconic smartphones Samsung Electronics (005930)It was also a necessary choice from one point of view. According to the industry, the sales volume of the Galaxy S20 remains at 70% of the previous product.
The mid / low price Apple smartphone iPhone SE on day 6 after the holiday, day 15 LG Electronics (066570)It is also understood that competing models like LG Velvet also influenced the launch of the line. A telecommunications industry official said: “It appears that telecommunications companies are in full marketing to secure 5G subscribers with high average revenue per subscriber (ARPU).”