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▲ Korea’s Fruit of Love Community Welfare Chest announced on day 1 that it has started the ‘Campaign to Share Hope 2021’, a campaign to help neighbors over the end of the year and New Years holidays.
Fruit of Love announced the launch of the campaign at 2pm this day in Seoul City Hall Square and began operating the ‘Love Temperature Tower’, the symbol of the campaign. The campaign will run in 17 cities and provinces across the country for 62 days until January 31 of next year.
This love temperature tower was created in the shape of a ‘star’ as a motif in the sense of ‘illuminating the light in difficult situations and guiding the path of hope’. The temperature tower was built for the 20th time this year and will increase the exchange temperature by generating energy from green solar energy.
The opening statement was attended by Kim Sun-soon, head of the Seoul Welfare Policy Office, Ye Jong-seok, President of Fruit of Love, Yoon Young-seok, President of Fruit of Love in Seoul, Kim Yeon-soon , General Secretary of Fruit of Love, and Mr. Park Soo-hong, an announcer who is the ambassador of Fruit of Love in Seoul.
Also, this morning, Shinhan Financial Group Chairman Cho Yong-byeong and others visited Fruit of Love and donated 13 billion won to love the neighbors of the Shinhan Financial Hope Foundation.
The donations will be used for support projects to solve problems in local communities arising from social disasters, activities to strengthen the capacity for self-reliance by closing the educational gap for the disabled and activities to take care of children and improve rights.
Shinhan Financial Group Chairman Cho said: “Shinhan Financial Group will also do its best to be a company that practices Environment, Society and Governance (ESG) for sustainable management and always practices warm exchange.”
Yee, President of Love Fruits, said: “It is difficult, but participating in a warm donation for the underprivileged will be a valuable engine that generates hope in our society.”
Those who want to participate in the fundraising can use Automatic Response Telephone Donation (ARS), Text Message Donation, Live Fundraising Broadcasts, Donations via the fundraising box of Fruit of Love located on the website, the bank, etc., and the donation of QR codes during the campaign period.
Inquiry about donations can be made through the Fruit of Love Sharing Call Center.
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