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Samsung Grande AI Dryer / Washer Released in January / Photo Provided = Samsung Electronics
The battle between tumble dryers between Samsung Electronics and LG Electronics, which had a nervous war last year, has intensified again this year. This year, Samsung Electronics, which introduced ‘Steam’ as a weapon, continued to show sniper ads like “Don’t get the steam.”
Personal hygiene-related appliances, such as dryers, are almost the only growth in the appliance industry that has been affected by the new coronavirus infection (Corona 19). At the same time, it was analyzed that Samsung Electronics and LG Electronics were fighting a battle to avoid losing the leadership of the dryer market.
‘Grande AI Begins-Don’t Get Steam’ ad / photo = YouTube screenshot from Samsung Electronics
According to the industry on the 9th, Samsung Electronics published an announcement on the official YouTube on the 6th on the title of ‘Grande AI Begins-Don’t Steam’. The Samsung Grande AI dryer featured in this ad puts the phrase “The more I think about it, the more steam I get (heat). When I dry clothes at a high temperature, the fabric gets heat. The fabric doesn’t survive by spraying steam on the heated fabric . “I emphasized it.
It’s a sniper ad targeting LG Electronics tumble dryers with ‘True Team’ feature.
The water level is higher than Samsung’s previous TV commercials, such as “Air Sterilization + No Steam.” In some countries, unlike other countries where Samsung has released related products due to the need for a steam method due to the structure of the gas dryer, it is also noted that it is not announced as it temporarily decides not to launch a steam dryer in Corea.
Industry insider said the ad: “Even if it’s a dryer equipped with steam technology, it’s difficult to see the drying itself as high-temperature steam, but there is scope for consumers to misunderstand.”
Samsung ‘Grande AI’ hairdryer TV commercials / Photo = YouTube capture from Samsung Electronics
LG Electronics installed its proprietary ‘True Team’ feature for the first time in the home dryer industry this year. It is a feature installed in major household appliances, such as a styler, to generate 100 degree steam to sterilize fine water vapor molecules in the fabric. It is a method to sterilize the heat and humidity generated by penetrating and liquefying between fibers with a finer size than that of the clothing fibers.
An LG Electronics official said, “The steam installed in the dryer is for sterilizing only, not drying.” The internal temperature of the LG tumble dryer is kept at the same low temperature as other tumble dryers. There is no room to damage the fabric. “He added that high temperature steam is effective not only for sterilization, but also for wrinkles and wrinkles, and also for wrinkles and wrinkles.
In fact, LG’s Trus kit and Samsung’s Air Sterilization + are basically sterilizing rather than drying. LG Electronics emphasizes that Trus equipment is a certified premium feature to kill 99.99% of Staphylococcus aureus, Pseudomonas aeruginosa, and pneumococcal bacteria, including fabric odor. It was also verified that Samsung’s Air Sterilization + is capable of eliminating 99.9% of E. coli, Pseudomonas aeruginosa, Staphylococcus aureus and 100% of the dust mites from the blanket.
LG Trom Dryer Steam Thin Q (top) + Artificial Intelligence DD Washer ‘LG Trom Washer Thin Q (bottom)’ / Photo credit = LG Electronics
Most Samsung Electronics and LG Electronics dryers adopt a low temperature heat pump method as the drying method. It is a technology developed from existing high temperature hot air drying, which can remove clothing through heat and cause damage to the fabric.
A heat pump is a device that moves heat from a low temperature side to a high temperature side. As in the dehumidifier principle, a hot coolant heats the inside of the drying container so that the moisture in the cloth turns into water vapor, and the cold coolant turns this water into water and discharges it to the outside. The heat pump is equipped with an ‘inverter’ that controls the compressor and the motor, and works only in certain situations. Therefore, compared to hot air drying, the power consumption is greatly reduced and the drying temperature is low, so there is the advantage of reducing fabric damage.
Both companies have adopted a new drying technology that has turned the heat pump into products launched this year. LG Trom dryer steam is applied with ‘fourth generation dual inverter heat pump technology’ along with 100% low temperature dehumidification drying technology without the mix heater method. LG has explained that it is equipped with a large capacity two-cylinder compressor to compress the refrigerant, which improves drying performance and energy efficiency while reducing the risk of fabric damage.
The Samsung Grande AI dryer uses a ‘delicate double drying’ method that combines the advantages of the heater with the low temperature dehumidification method of the heat pump. After initially heating the air with a heater, it was dried by a low temperature dehumidification method of the heat pump to allow high speed drying. The maximum temperature inside the dryer does not exceed 60 degrees, so you don’t have to worry about fabric damage. The capacity of the compressors and heat exchangers, which are the core parts, was also maximized, and it was the only household dryer to receive a first-class energy efficiency rating from Korea Energy Management Corporation.
The dryers of both companies with sterilization functions are crown 19, which meets an unexpected specialty and recorded high sales this year. According to the two companies, the Samsung Grande AI dryer sold more than 30,000 units in approximately two months after launch. It increased almost 60% compared to the same period last year. LG Throm Dryer’s Steam ThinQ is also showing strong sales, with its sales portion reaching approximately half of all LG dryers in approximately three weeks of release.
Reporter Bae Sung-soo, Hankyung.com [email protected]
