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(Photo = provided by Changwon City)
Changwon City won the grand prize in the basic municipal category at the 13th 2020 Korea Internet Communication Awards ceremony held at the Seoul Press Center on the 11th. On the 15th of last month, the 10th edition of the 2020 Korea SNS Awards received the grand prize in the basic township category, and this is a double slope.
The Korea Internet Communication Awards are organized by the Korea Internet Communication Association and sponsored by the Ministry of Science and ICT and the Korea Communications Commission. It is awarded to companies and public institutions that have actively communicated with clients and citizens by evaluating the communication index, content competitiveness index and operation of the SNS channels during the last year. The city scored higher than the general index of 78.21 in the average of 100 public institutions with a comprehensive index of 83.27, making it the grand prize for the basic category of municipality (city) this year.
The city quickly reported the status of the outbreak and the movement of confirmed cases through the SNS amid a public disaster called Corona 19, and gave feedback through comments. In particular, he actively responded to fake news that exacerbated civic anxiety and confusion with inaccurate information, communicated with citizens, and obtained high scores from judges by increasing the trust of the administration. In fact, the number of followers on Instagram continues to grow more than three times compared to last year, as they suffered from the Corona 19 crisis.
In addition, this year’s communication channels have diversified. Since last May, Mayor Heo’s podcast, Mayor Heo’s Heartbreak, has been produced every month, and Changwon Mayor Heo Seong-moo directly produced the stories that arouse the most curiosity among citizens and the stories that are useful. in real life as video content. The king’s political excursion took place and received a good response.
In addition, Mayor Heo Seong-moo appeared as a first-class star speaker to introduce Corona 19’s supporting policy and transformed into a character from a famous television show featuring the heads of investment and performance organizations to enhance the understanding of the main business of the city. I tried to communicate somehow.
The city focused on broadcasting ‘One Source Multi-Use’, which reproduces an article in a different format. Various policies such as content such as cardboard, video, magazine, webtoon, policy documentary, etc. are produced and exposed according to the characteristics of each SNS, and the integrated media website ‘Media + Changwon’ (Media Plus Changwon ) for citizens to make Changwon municipal administration more fun. And it facilitated access.
As a result of active communication through SNS operation, the city has consistently won the Korea SNS Awards and Korea Internet Communication Awards, and has established itself as an “excellent local government using SNS” as a feat of the award of this year.
Mayor Heo Seong-moo said, “The first step in creating a new people-centered Changwon requires communication with citizens. In the future, we will try to communicate more actively with citizens and inform the city through various channels of communication. social networks”.
