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Expand consumer-oriented products such as ‘custom’ appliances.
‘Micro LED’, realizing various screen experiences
At the world’s largest electronics expo ‘CES 2021’, Samsung Electronics presented a host of innovative AI / IoT-based products and services that consider individual tastes and lifestyles, with a focus on ‘Home’.
Samsung Electronics participated in the world’s largest electronics exhibition ‘CES 2021’, which opened for four days on the 11th (local time) and held an online ‘Samsung Press Conference’.
Samsung Research President Seung Hyeon-joon, who organized the event, introduced the concept of “ Better Normal, ” which was a step beyond the “ New Normal ” that appeared after the Corona pandemic. He said: “Samsung Electronics will actively contribute through people-centered technology and innovation.”
First, President Seung has continued to develop technology this year after last year. He expressed the view that it should contribute to providing an optimized experience for each individual. As a first example, I mentioned the ‘BESOPKE’ refrigerator, which allows you to select the type of product and the color you need according to your personal taste and living space. Samsung Electronics plans to introduce a custom 4-door refrigerator in North America in the first half of this year.
In the case of television, which is one of the products closest to everyday life, various lifestyle televisions are introduced, from ‘The Frame’, which creates its own gallery, to ‘The Premiere’, which creates its own oversized home theater. did. In particular, the ‘Micro LED’ 110 type, which won the ‘Best Innovation Award’ at CES 2021 this year, is evaluated as a display that integrates the best existing display technology. This product will be introduced to the world market from Korea in March.
Samsung Electronics introduced ‘SmartThings Cooking’ and ‘Samsung Health’ for smart TVs as AI-based personalized services.
SmartThings Cooking is a service that uses the SmartThings application to manage the entire process, from purchasing food ingredients to cooking according to personal preferences. It is expected to be introduced in Korea and the United States for the first time in the first quarter of this year. This service offers personalized meals and recipes that take into account individual eating habits and allows you to easily order the necessary ingredients online via the refrigerator screen or ‘Family Hub’ mobile devices.
Samsung Health for Smart TV is a service that offers various types of high definition home workout content, such as stretching, strength training, yoga and meditation. Through the ‘Smart Trainer’ function, users can view their exercise with a USB camera connected to the TV and check the accuracy of posture, number of movements and calorie consumption.
President Seung Hyun-jun explained that advanced artificial intelligence technology is already being applied to the latest Samsung Electronics products. AI technology that optimizes 4K or 8K level quality regardless of the video input resolution using deep learning method to Samsung TV, and delivers optimal sound by analyzing lighting, sound reflection and noise in space where the TV is installed. Applied. The ‘Grande AI’ washer / dryer performs optimal washing and drying by continually learning AI-based consumer washing habits.
New AI appliances and various robots to help people
Samsung Electronics introduced ‘Samsung Jetbot AI’, a new artificial intelligence appliance, for the first time at this event. Jetbot AI is the world’s first artificial intelligence robot cleaner equipped with Intel® Movidius ™. Advanced object recognition technology is applied to self-identify and classify surrounding objects, and drive autonomously to find the optimal cleaning route.
This product can detect even small obstacles by artificial intelligence processor, LiDAR sensor and 3D sensor, so it can be cleaned avoiding fragile objects, cables, socks and pet droppings.
Samsung Electronics also introduced the ‘SmartThings Pet’ service together with Jetbot AI. This service is a pet care service that uses JetBot AI’s cameras and sensors, and can verify the pet’s image remotely. It is also possible to provide a pleasant environment by playing personalized music content or remotely controlling air conditioners and air purifiers. Jetbot AI and SmartThings Pet service will be introduced for the first time in Korea and the US in the first half.
Samsung Electronics also unveiled a new robot that is under study. First of all, ‘Samsung Bot ™ Handy’ is the first to be featured in this event, and it can recognize the location or shape of an object by itself, and can grab or move it, and perform various tasks such as setting the table before of meals and dishes after meals. It is a future home service robot that is useful to help.
Samsung Electronics also introduced an enhanced version of ‘Samsung Bot ™ Care’, which was first unveiled at CES 2019. In addition to existing care for the elderly, the new SamsungBot ™ Care extends its reach to various family members to provide personalized services like schedule management, healthcare, education, and video meetings.
Plus, ▲ ‘Samsung Bot ™ Serving’, which supports food service as well as ordering and payment in shopping malls and restaurants. ▲ ‘Samsung Bot ™ Guide’, a customer service robot ▲ Portable walking assistance Constantly research and invest in the ‘GEMS’ robot.
President Seung emphasized that “robots are the pinnacle of AI-based personalized services, and it is important to be able to act as a partner in personal life through an optimized combination of hardware and software.”
“Improve accessibility and respect for the environment, contributing to a sustainable future”
In addition to innovative products and technologies, vision and efforts to create a sustainable future were largely introduced. As a world leader in the television industry, Samsung Electronics is investing heavily in improving accessibility and expanding green products so there are no marginalized users.
Samsung Smart TV has been recognized for its excellent accessibility, such as’ Automatic Signature Screen Expansion Service ‘, and won the’ Best Innovation Award ‘at CES 2021 and the’ Innovation Award ‘at CES 2018 with’ SeeColors ‘, a correction app for people with color vision problems. Has been awarded. The new Neo QLED and QLED products launched this year contribute to the reduction of greenhouse gases by introducing a solar cell remote control that is charged with sunlight or indoor lighting and applied with recycled plastic.
Samsung Electronics also introduced the ‘Recycling Galaxies at Home’ program related to wireless products. This program allows the Galaxy terminal to be used as an intelligent IoT monitoring device. The SmartThings app detects the sound of a baby crying and receives notifications, or remotely turns on the room lighting by detecting the movement of a single pet.
In addition, Samsung Electronics introduced ▲ energy-efficient green memory technology ▲ water and electricity saving artificial intelligence technology used in home appliances ▲ old smart phone eye disease testing device ▲ eco-friendly package application can make small furniture with materials from TV packaging. They expressed their determination to continue making active efforts for a sustainable future.
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