[ad_1]
Idiya Coffee, 2 times in a row, Grand Prize, 6 times in a row
Idiya, win-win management and customer satisfaction score high
Policy dissemination after declaring target “was CCM 4.0”
Ediya Coffee announced on the 21st that it achieved CCM (Consumer Centered Management) certification from the Fair Trade Commission after 2018.
The CCM is a system that assesses whether all business activities of a company are carried out from the consumer point of view to focus on consumers, and is evaluated by the Korean Consumer Protection Agency every two years and certified by the Fair Trade Commission. Ediya Coffee, which has around 3,000 national franchisees, is known to have received high scores for win-win efforts with franchisees and customer satisfaction among the evaluation items.
Ediya Coffee emphasized that it maintains a reasonable store opening cost and a fixed monthly royalty rate of 250,000 won per month in order to ease the start-up and operation burden of franchisees, taking as a management principle “win- earn “with affiliate stores. Additionally, the company explained that the head office is fully responsible for all marketing expenses of approximately 3 billion won per year for consumers.
In 2017, with the goal of reducing the burden on franchisees from raising the minimum wage, the company reduced the price of products supplied to franchisees by 4 billion won annually, and has kept the price lowered. In 2018, when the policy to abolish disposable cups was implemented, 500 million won was spent to supply multipurpose cups to affiliates nationwide.
Additionally, Idiya Coffee has executed around 1.9 billion won to support affiliated stores this year, including scholarships for part-time store workers, “ Idiya Mate Hope Fund, ” and “ Support for College Admissions for children from affiliated stores. ” As a result of the implementation of these various win-win policies, EDIYA Coffee’s franchisee closing rate remains remarkably low at 1% each year.
While actively participating in the CCM certification system in 2018, DDYA Coffee conducted the ‘Customer Print Campaign’ for two consecutive years to prevent consumer complaints in advance and improve customer satisfaction. With the aim of improving the quality of the service and strengthening the hygiene management of the stores, related activities were carried out in all areas of the headquarters.
In addition, Ediya Coffee is improving the hygiene environment of affiliated stores through regular hygiene inspections, including “Cleanup Day,” a nationwide affiliated shop cleaning support event each year. In particular, this year, by actively participating in the hygiene qualification system introduced by the Ministry of Food and Drug Safety in 2017, 1,742 stores nationwide acquired a hygiene grade corresponding to stores with an excellent level of hygiene management and had the highest degree of hygiene in the foodservice industry, including restaurants in general. .
Jeong Hwan-guk, head of DYYA’s Coffee Policy Support Division, said: “I feel joy and a greater sense of responsibility through the MCC recertification.” Said.
Grand Prize, Consumer Centered Management (CCM) certification 6 times in a row
Daesang announced on the 21st that it obtained the Consumer Centered Management (CCM) certification for six consecutive times, certified by the Fair Trade Commission and operated by the Korean Consumer Agency.
According to the grand prize, ▲ CCM 4.0 Era Statement ▲ Company Management Innovation Meeting ▲ Quality Council ▲ Customer Suggestion VOC.
To celebrate the 10th anniversary of last year’s CCM certification, Daesang is based on the motto of ‘CCM, a new leap forward’, ‘Establishing a smart quality system’, ‘Mutually beneficial cooperation for shared growth’, ‘Fan consumption policy and intact culture dissemination’, etc., established CCM 4.0 system.
In addition, it has expanded the CCM development program of partner companies that transmits Daesang’s infrastructure and know-how for shared growth.
CEO Lim Jeong-bae said: “Daesang has not only been temporary and partial activities, but has been working steadily to internalize consumer-centric management all the time. In the future, in the post-era era corona, innovative smart VOC systems such as VOC’s’ big data management ‘, and by establishing an online channel for rapid response to emergencies and revitalizing telework, we will make an effort to move from’ contact ‘to’ contact ‘and develop consumer-oriented goal management. “
Copyright owner © Market economy Unauthorized reproduction and redistribution prohibited
