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First English Song ‘Dynamite’ Tops 100 Most Popular Indicators
The bulletproof Boy Scouts infiltrated North America with a fandom, they expanded externally … “Looks like a new season is opening”
The group BTS (BTS) broke the last remaining wall on the American billboard with ‘Dynamite’.
Following the album chart, it finally reached the top of the singles chart where the most popular songs collide.
Billboard announced on the 31st (local time) that BTS’s new song ‘Dynamite’ debuted at No. 1 on the top ‘Hot 100’ singles chart this week.
It is the first time in popular music history that a Korean singer has risen to the top of the Hot 100.
Psy’s ‘Gangnam Style’, which sparked a worldwide fever in 2012, also only rose to second place on the Hot 100.
◇ Top on the main popularity indicator of pop music ‘Hot 100’ … Symbolism ↑
‘Hot 100’, a ranking of popular songs, is also considered a key chart on the billboard, showing the trend of mainstream pop music.
Billboard’s top chart includes ‘Billboard 200’, which aggregates album rankings alongside Hot 100, but it is the Hot 100 rating that most directly reflects the popular popularity of the song.
In the first week of release, the song that entered No. 1 on the Hot 100 is fiercely competitive, with only 42 songs throughout Billboard history.
In that sense, BTS’s Hot 100 ranking is a symbolic achievement in our song’s history.
Popular music critic Im Jin-mo noted, “As the digital age (music industry) has shifted to singles, the singles chart shows the main trend in popularity,” he said. “It is a clear signal for the conquest of the United States by BTS.”
Seo Jung Min-gap, a popular music commentator, said, “Considering that the number one singles chart was an achievement that even Psy couldn’t achieve, it seems like BTS’s activities are entering a new season.”
The Bulletproof Boy Scouts have already placed four recent albums at No. 1 in a row on the ‘Billboard 200’.
The reason they made it to the top of the album chart first is that their North American consumer base was built on a solid fandom.
BTS has built a fanbase in the North American market with sincere and understanding music, splendid performances, and friendly communication methods.
As passionate and cohesive fandoms established and gained in the local market, the mainstream pop market began to pay attention to them as well.
However, as a singer who did not speak English, it was difficult to penetrate the general public “outside the fandom”.
That’s why the rise was relatively slow on the Hot 100.
After entering this list for the first time in 2017 with ‘ADN’ (highest ranking 67), ‘Fake Love’ in 2018 (10th), ‘Poetry for small things’ last year (8th) and’ On ‘in February of this year (4 Above), etc. they have been increasing, but they have not reached the top.
In particular, it has been mentioned as a major barrier that radio broadcasts, which are important in calculating the Hot 100 rating, are exclusive to non-English songs.
In the past, Psy’s mega hit ‘Gangnam Style’ ranked 2nd on the Hot 100 for 7 weeks in a row, but it did not reach 1st place, but the number of radio broadcasts is said to have had a huge impact.
◇ ‘Dynamite’ with greater popularity … I have a local radio
‘Dynamite’, which has strong pop colors in addition to the English lyrics that BTS first tested, is interpreted as an advantage in reaching local audiences beyond this ‘threshold’.
On the radio, it was better than before.
On the ‘Pop Songs Chart’, which is compiled based on some 160 radio stations in the United States, it ranked 20th, this week’s highest ranking, and is estimated to have secured a listening population of 11, 6 millions.
Popular music critic Randy Seo said: “The US label Columbia Records (of BTS) has been quite active this time in radio promotions, so it seems right that they took the opportunity to increase public exposure.” I did a lot and the TikTok challenge was also active. “
Fandom’Ami ‘also led the song with enthusiastic streaming and downloading.
Notably, the number of digital music downloads reached 265,000, beating Cardi B and Meghan The Stallion’s ‘WAP’ (25,000), second place this week.
‘Dynamite’ is a pop disco with an outstanding rhythm, easy to listen to and entertaining.
The digital single, which is more flexible than album-based work, contains a message to support those who are tired of the new era of coronavirus infection (Corona 19).
Seo Jung Min-gap, a popular music commentator, said, “This time I thought I could have targeted a more general part.”
Some voices hope to continue the ‘Dynamite’ feat as a continued success.
Critic Lim Jin-mo said, “Although it came in second place, there is an expectation that it will become a really successful song like ‘Gangnam Style’, which stayed on the charts for 7 weeks.”
Expectations are growing for the new album that they will release this year.
He is also interested in whether the dream of advancing to the Grammy Award nominees, which has been revealed so far, can be achieved.
At a press conference in May 2018, member Suga said, “The bigger the dream, the better, so I want to take first place on ‘Hot 100’ and ‘Billboard 200’.
I want to go to the Grammy and do a tour of the stadium.
I want to become the most influential singer in the world. “
Most of this goal was achieved in less than two and a half years.
In fact, on the 31st (local time), Billboard chose BTS as one of the 18 artist teams likely to be nominated for the next Grammy Awards and predicted that ‘On’ or ‘Dynamite’ could be nominated.
/ yunhap news
