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The Melon of Kakao music platform (Co-CEOs Yeo Min-su and Cho Soo-yong) announced on the 6th that MMA 2020 (Melon Music Awards 2020) ended with the support and great interest of music fans around the world. .
It is evaluated that during the four days of MMA WEEK, it was possible to shorten the musical distance with a fresh plan and a solid production that maximized the characteristics of the online / non-presential presentations.
The main presentation held on the 5th showed the essence of an online presentation evolved by introducing new media technologies such as AR (augmented reality) and EX-3D stereo sound on the special stage of the best Korean artists who are attracting attention. of music fans around the world. .
Also, this day is a time to learn about the performances of the best artists who shone in the popular music industry in 2020, such as BTS, Lim Young-woong, Young Tak, The Boyz, Monsta X, IZ One, Oh My Girl , Code Kunst, Jannabi Choi Jeong-hoon, Simon Dominic, Tomorrow by Together, etc. I was.
AR (augmented reality) technology to convey the artist’s worldview and concept in a realistic way, stage production with great care, and the experience of the production team have enhanced the perfection of performance.
In line with the performance title ‘”BE” there, BTS will perform the performance of Black Swan, ON, Life Goes On, and Dynamite in sequence, meaning that they are together with their hearts in their respective seats and bring their hearts closer together. each other. He showed off on stage.
Lim Young-woong put on a trendy performance with a live performance of ‘Only Trust Me’, which was more romantic than the original song, and ‘Hero’, which showcased Lim’s broad musical spectrum. In Lim Young-woong’s performance, EX-3D stereophonic technology was introduced, offering a three-dimensional effect as if a song was being sung on the side.
Also, surprise guests showed up that I knew were undisclosed, which was a surprise. At the time of the Hot Trend Award, Trot Man 6 appeared together to share in the joy of the award, and Sam Smith, who won the POP category at the Genre Award, also delivered a message of gratitude to melon users.
The newcomer, genre, and special awards that got everyone’s attention were also revealed.
The top three characters of the grand prize: Dynamite of the Year, Artist of the Year, and MAP OF THE SOUL (7) were BTS, who set a new record in the global music industry this year. BTS has been named in a total of six categories, including the TOP10, which means the 10 most beloved teams this year, the dancers section, and the netizen popularity award.
The Rookie Award was won by CRAVITY and WEEEKLY.
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Special prizes were awarded to the Best Performance Awards: Monsta X, 1theK Original Content, The Boys, Song Writer, Young Tak, and Performance Director, Song Deuk Son.
A Melon official said: “We prepare for MMA 2020 with the heart that fans and artists convey their longing for each other in an exhausting time, and they hope to trust each other and gain strength through music.” “For the fans, even in situations where acting is not easy. I am deeply grateful to the artists and people involved who did their best to participate. In addition, we will provide better services to reward the music fans who have supported and supported artists before MMA WEEK. “
