Biden dominates Trump in the television trade war of the US presidential election.

As the US presidential election, held on November 3, draws to a close, the ‘war of war’ to go to the White House is also heading for its peak. Former Democratic Vice President Joe Biden, who is ahead of Republican President Donald Trump in polls, is also outscoring Trump in election funding reserves and television commercials.

<뉴욕 타임스>On the 18th it was reported that so far only $ 1.5 billion (about 1.71 trillion won) has been spent on television ads in this presidential election, according to data from advertising analytics company Advertising Analytics. This is three times the size of $ 496 million spent right now during the 2016 presidential election. Biden and Trump’s advertising spending in recent months has been around two to one, media reported.

Television ads also targeted six racial states (Florida, Pennsylvania, Michigan, North Carolina, Arizona, and Wisconsin) out of 50 states. In Florida, the biggest battlefield, the publicity showdown is also the hottest. <엔피아르>(NPR) reported that until recently this year in Florida, Biden spent $ 154 million and Trump spent $ 133 million on television commercials. Biden poured about 1.5 times more than Trump. Recently, the results of a public opinion poll were released that the approval ratings of the two people are equal at 48% each.

Joe Biden TV commercial. It tells the story of an elderly couple in Florida who cannot meet their grandchildren due to Corona 19.

Pennsylvania, which is considered to be the ‘two main battlefields’ along with Florida, is the second battlefield in advertising. Biden ($ 122,150) invested 1.6 times Trump ($ 742 million). Biden launched 38 ads in Pennsylvania in September alone. He’s primarily criticizing Trump’s lack of response to Corona 19. Of the six contestants, in North Carolina alone, Trump ($ 654 million) outperformed Biden ($ 45.4 million) in advertising.

Biden is threatening Trump with ads in Arizona, which is believed to have relatively strong Republican support. For example, on the 19th night of the Arizona Cardinals football (NFL) game, Biden is sending out three ads in Arizona (two) and one nationwide for $ 400,000. On the other hand, Trump only posts a local ad ($ 36,000). Trump has recently canceled ads in Michigan and Wisconsin and is pouring the money into Arizona.

In this presidential election, face-to-face electoral events were reduced due to Corona 19, and reliance on television advertisements increased than before. Some analysts say one of the reasons Trump is getting hit by Biden in the elderly is because he is losing the publicity war.

Biden is expected to dominate the advertising war for the remainder of the election. As of the 15th, Biden’s election fund cash holdings amounted to $ 432 million, which is 1.7 times Trump’s ($ 251 million).

Rich Davies, who was in charge of publicity at Barack Obama’s former presidential camp, said: “It’s a level of ‘Brewster millionaire’ money.” <폴리티코>Said in a comedy movie from the eighties <백만장자 브루스터>It says that the protagonist has to spend 30 million dollars in 30 days to inherit a greater legacy.

“There is no point in advertising in states where we know we won,” Trump responds. “Television advertising is just a small piece of the puzzle that reaches out to voters,” said Camp spokeswoman Samantha Jayger. There is, ”he said.