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Online shopping recorded 10 trillion won … Games sold well and medical care was poor after ‘Corona Home’
Due to the new coronavirus infection pandemic (Corona 19), ‘Black Friday’, America’s largest shopping season, created a different picture.
With the increasing number of shoppers clicking the mouse or touching a smartphone at home, it set a record for the largest number of online sales ever recorded on Black Friday, while the number of customers who directly visit stores outside. line was cut in half.
According to Adobe Analytics, Adobe’s marketing data analytics solution, on the 28th (local time), the day before Black Friday, American consumers totaled $ 9 billion in online purchases. .
It is 21.5% higher than last year, and on Black Friday the record for online purchases was rewritten.
Even if you include the days that are not Black Friday, it is the second highest number after ‘Cyber Monday’ last year (the Monday following Black Friday).
The day before, consumers in the United States spent $ 6.3 million per minute (about 6.96 billion won) online, and Adobe analyzed that they spent an average of $ 27.50 (about 30,000 won ) per person.
In particular, smartphone purchases increased 25.3% from the prior year to $ 3.6 billion, representing 40% of all online purchases.
The Corona 19 pandemic was found to have a major influence on this online distraction.
Adobe reported that online shopping in the state, which restricted family gatherings and businesses to curb Corona 19, increased 3.4 times from the same day last year.
There’s also an analysis from another company that this year’s Black Friday online sales are higher than this.
Salesforce, a corporate customer management solutions company, estimated Black Friday online sales in the US to be $ 12.8 billion (approximately 14.11 trillion won), 23% more than last year.
The day before, global online shopping reached $ 66.2 billion (about 68.7 trillion won), up 30% from last year, the company said.
On the other hand, in department stores, shopping malls and large retail stores, there are fewer waiting lines and parking lots are relatively busy, according to Bloomberg News and CNBC Broadcasting.
Sensormatic Solutions, a provider of distribution solutions, analyzed that the number of customers who visited stores in the United States on Black Friday decreased by 52.1% from last year.
“This year’s Black Friday is very similar to the Saturday after the previous year’s Black Friday in terms of impact on traffic,” said Brian Field, head of the company’s global distribution consulting team.
Macy’s department store in Manhattan, New York, where shoppers and television cameras flocked every year, was like a normal scene, and there were plenty of stores that didn’t even need to queue at other malls.
Popular articles also showed differences from previous years due to restrictions on various activities caused by Corona 19.
As time spent at home increased due to telecommuting and remote classes, several games sold better.
Bloomberg News reported that many malls were flocking to the game store with customers who were going to buy PlayStation 5 and Xbox.
Adobe analyzed that children’s toys and video games were popular online as well.
Salesforce said that the discount coupons for the streaming service ‘Hulu’ and PlayStation 5 were mentioned a lot on social media on Black Friday.
The traditionally popular Samsung TV on Black Friday was also one of the best-selling products, Adobe said.
However, clothing sales were found to slow compared to previous years due to the expansion of telecommuting.
Meanwhile, Adobe predicts this year’s Cyber Monday total online purchases will set a new record of $ 10.8 billion to $ 12.7 billion, an increase of 15 to 35 percent from. last year.
/ yunhap news
