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Competition between companies to secure more users has been increased over the weekend by the government’s 14 billion won disaster relief fund, which is available to credit card companies beginning on the 11th. Also They texted to write their own cards and presented separate prizes to human clients. Some hastily canceled the government’s “self-control” by trying to get 100% cash back (cash back) or 10,000 earned gift certificates with carrots.
The card companies have sent cell phone text messages related to the application for disaster assistance funds to their customers from the 8th to the weekend. Before the implementation of the system, it has an ‘advance notice’ format that describes the objective, period, and method of application, but the purpose is to allow as many people as possible to use the disaster relief funds with their cards .
Samsung Card explained that the advantage of using a Samsung card is that, when payment is made with a disaster assistance fund, the amount and balance of the amount used in a text message can be displayed in real time and can be View detailed usage history on the website. The Lotte Card also announced in real time the amount of the disaster relief funds and the remaining limit by text message: “We will do our best to ensure that the government’s emergency disaster funds are paid in the fastest and most convenient as possible. “
Card companies emphasize the advantages of using their own cards, but the content is similar. The amount paid by the disaster relief fund is also recognized as a result of use, and the discount or accumulation benefit for each card is applied equally. Typically, the items for acknowledgment of use are different for each card, and if not carefully verified, only the card is used and benefits are not received. If the benefits of using the card company’s disaster relief funds are small, it’s best to fill out the usage records first to receive specific benefits, or use a card with a high discount and savings rate.
Some of that happened, but there are card companies with “unprecedented benefits.” BC Card is pulling out to hold an event that draws 100 of the customers who paid more than 100,000 won as disaster aid and returns the full amount of cash and pays 5,000 won to 60,000 people. The company distributed press releases about the event to the media on the morning of the 8th and withdrew it after 2.5 hours, explaining that “part of the marketing content was not confirmed promptly.” The same day, the NH Nonghyup Card issued a notice on the website saying that if you apply for disaster aid before the 31st of this month, it will attract 10,000 people and give them a 10,000 won SPC mobile gift certificate.
It was the “invisible hand” of the financial authorities that caused these card companies to cancel the announcement. The Financial Services Commission said: “You should not try to make money with public funds.” On the afternoon of the 8th, in the trade agreement between the government and the credit card company, the president of the public, Eun-Soo Eun, said: “Please refrain from excessive marketing to attract the application for the card for emergency funds in case of disaster. “
The card industry is in a position to allow marketing to insure customers, as the benefit of using the card applies as-is when the system is developed at a cost to pay for the disaster assistance payment promoted by government. Card companies say the promotional benefit is not only intended for customers, but also helps promote the use of disaster relief funds. The card industry estimates that 10 trillion won will be used as a credit or debit card out of a total of 14.3 trillion won. Disaster grants are money that must be used before August 31, and this is an opportunity to increase business commission income and use of the card in a short period of time.
Some card companies proceed with their own judgment. Samsung Card decided to provide Starbucks or mobile coupons from convenience stores to customers who applied for disaster assistance with their own cards, and began sending text messages to mobile phones starting on the 10th. A Samsung Card official explained: “This The event was held keeping in mind that Starbucks in Seoul and all convenience stores across the country are used for disaster relief funds. ” As Samsung Card leads, it is highly likely that other card companies will also promote sales to secure members. Woori Card, which previously announced the benefits of using Starbucks licenses for inactive customers, decided to continue the event.
Beginning March 29 of this year, the head of household at the resident registration mark can apply for the use of disaster relief funds on the Internet home page, mobile web or company application. cards that have the credit card / check in your name. After application, it is not possible to change the card company.
If you apply to a card company for the use of a disaster aid fund, you can use the disaster aid fund with all personal cards issued by the card company. However, some credit card companies only accept credit cards. Cards issued for specific purposes, such as the High Pass Card and the Oil Price Assistance Card, cannot be used for freight wagons.
Disaster support funds cannot be used in department stores, department stores, large electronics stores, duty free stores, and online shopping centers. Golf courses (including practice and screens), karaoke rooms, video rooms, gift vouchers, precious metal stores, casinos, lottery rooms, entertainment rooms, foot massage, sports massage establishments, and entertainment stores they are also not eligible for use. Starbucks, Artisan, Daiso and Casamia direct franchises are only available at headquarters.
Reporter Kang Chang-wook [email protected]
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