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The won-dollar exchange rate fell to 1,097 won in the fourth quarter
“Auto sales are strong”
“Overseas market share as E-GMP based pure electric vehicle ↑”
Hyundai Motor Company and Kia Motors ranked fourth in the global electric vehicle market. The photo is a campaign video of Hyundai Motor’s electric vehicle brand ‘IONIQ’. Photo = Hyundai
Hyundai motor company(197,500 + 0.51%) The share price is about to exceed 200,000 won. This is the result of expanding expectations for electric vehicles rather than concerns about the appreciation of the won when E-GMP, an electric vehicle platform, was launched.
On the 4th, Hyundai Motor Company is trying to surpass 200,000 won by going up to 199,000 won at the beginning of the market. Hyundai Motor Company is trying to recoup 200,000 won after the closing price (218,000 won) on September 17, 2014. The day before, Hyundai Motors jumped 7.67% and closed the market at 196,000 won.
When Hyundai Motor Group introduced E-GMP, an exclusive platform for electric vehicles on the 2nd, it was interpreted as the impact of an improvement in investment sentiment. E-GMP features △ up to 500 km on a single charge △ up to 18 minutes of super fast charging with 800V high voltage charging system △ low center of gravity design and exclusive chassis technology to improve driving performance .
With this, Hyundai Motor Group has launched 23 green vehicles, including 11 pure electric vehicles (BEVs) by 2025, and aims to sell more than 1 million units per year. Next year, the Ioniq 5, Genesis JW and Kia Motors CV are expected to be released.
Exchange rate risk, which worried the auto industry due to expectations for electric vehicles, appears to have little effect. As the won-dollar exchange rate plummeted since late September, investment sentiment in the auto industry, which is an exporter, has declined sharply. The won-dollar exchange rate fell sharply from 1,169.5 won in late September to 1,097 won the day before.
Shinhan Investment Research Institute Jeong Yong-jin said: “Even in the negative external environment, the performance of domestic car sales is strong. During the recession, competitors delayed the launch of new cars, but companies nationals were able to improve marketing through aggressive expansion of the line. ” In November, Hyundai Motors sales in the US market were 50.5171 units and total sales were up 4% based on daily sales rate.
Hyundai Motor Company is expected to expand its market share with the launch of electric vehicles next year when European car demand recovers. Kim Dong-ha, a researcher at Hanwha Investment & Securities, said: “There is a possibility that the first pure electric vehicle based on E-GMP will launch next year and expand its market share.” He looked out.
In addition, next year, it is expected to achieve the highest performance since 2014. Hyundai Motor Company posted annual sales of 89.256 billion won and an operating profit of 7.5 billion won in 2014.
DB financial investment researcher Kim Pyeong-mo also said: “The company’s fundamentals (basic physical strength) are still improving due to the increase in the average selling price (ASP). After adjusting to the change in profitability Through an improved combination and cost reduction in the fourth quarter, next year will be 14 years. Since then, the highest performance is waiting. “
Eunbit Go, Reporter Hankyung.com [email protected]
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