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“I can’t refund”, “Run away”, “My family is broken”, “Let’s apply for BTS military exemption”, “I’ll only have to eat ramen for a week”
In the online stock community sharing highly successful investment information on the 19th, individual investors continue to talk about their anxiety about the stock price, which has been declining every day since its listing on the 15th.
As of the morning of the day, Big Hit’s stock price is trading at 190,500 won, down 0.5% from the previous trading day (20,500 won). Contrary to expectations before listing, it has been below the 200,000 won line since opening.
Big Hit posted the so-called ‘tasang’ on the first trading day (a market jargon word that means that the initial price of a newly listed stock doubled compared to the public offering price on the first trading day and recorded the upper limit), with a maximum price of 351,000 won and a market capitalization of approximately 11 trillion won. It increased to 880 billion won.
This is well beyond the combined market capitalization of the big 3 entertainments, like JYP, YG, and SM.
The American media New York Times (NYT) analyzed that the contest of the great success of the 14th, the day before the listing, had a great impact on the great success, the ‘fan club’Ami’ of BTS.
NYT said, “You can’t say they gave Big Hit or BTS money, but BTS and their fans invested it in a huge and highly connected ecosystem with an attachment to their message that changed their lives.” Has shown expectations of corporate value.
However, the stock price fell four hours after the highest price was taken on the first day of trading, and continued to decline until the fourth day of trading.
The day before (18), a merger with Entertainment Pladis, which is a member of the popular boy group Seventeen, was announced, but the share price is not performing well.
Before the Big Hit listing, the public offering price was high. Although the world-class idol group BTS (BTS) belongs, there were conservative evaluations that it set too high compared to the industry itself.
Big Hit’s share price is likely to fall further.
According to the Electronic Disclosure System of the Financial Oversight Service (DART), the total number of Big Hit shares held by institutional investors released after the mandatory one-month holding period is 1,527,000 shares.
Considering that there are around 6.7 million Big Hit shares that are currently available for circulation, this is roughly 23% of the shares. If this amount is poured into the market, supply versus demand will overflow and the stock price will inevitably fall.
Kakao Games also saw a steep 7.36% drop on the 12th, when the mandatory one-month holding period hit the market. Since then, the stock price has declined further and is trading at 45,750, which has fallen more than 40% from the current peak of the day.
In the event discussion room on the portal site, “Ami should buy quickly”, “Ami’s weekly morale campaign”, “Show the strength of the ARMY”, “Move the ARMY”, “What are ARMIES? “,” Ami coming today? “The fan club is mobilizing to encourage the share price to rise.
In this atmosphere, an investor said: “Ami doesn’t buy Big Hit shares. Buy one more BTS album, buy music, buy goods and concert tickets. Big Hit shares? I don’t care about anything, I just watch. The money. It is only spent on BTS. “It will be,” he said sarcastically.
Some netizens responded critically, like, “Julin people who don’t know anything …”, “The miserable ending of the K-gukpong series” and “You need to know the scary point of entertaining”.
© ‘World Economic Newspaper in Five Languages’ Ajou Economy. Prohibition of unauthorized reproduction and redistribution
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