After the storm after Han Hye-yeon’s ‘Naedonnaesan’ rear ad … Seoul National University students released a group suit

A video posted by Han Hye-yeon on her YouTube, stating that ‘I paid my money and bought it. [한씨 유튜브 캡처]

It was announced on the 13th that Seoul National University law school students are filing a lawsuit against YouTuber Han Hye-yeon, 49, of stylist. They hide the fact that Mr. Han was sponsored by their YouTube, claiming to be ‘My Donnae-san (I gave my money and I bought it)’ and claimed advertising damages, for which they plan to take responsibility for mental injury damages.

Students participating in the Hannuri Law Firm and ‘Group Litigation Clinic’ at Seoul National University School of Law will be recruiting class action participants via the ‘Online Litigation.com’ website before the 25th Hannuri’s side said: “He is planning to raise the alarm for improper advertising behavior by filing a class action lawsuit against Mr. Han and the advertisers claiming liability for damages for mental damage.”

The products they are demanding are ▶ Positive Hotel-Mediterranean Easy Bag Whole Grain, which aired from May last year to April, ▶ Advent of Co., Ltd.-Baxom SL Cream ▶ Chiba Hills-Troxedum Repair Essence Mist ▶ Supen- Eland Retail.

[법무법인 한누리 홈페이지 캡처]

Hannuri said: “If buyers knew that the product featured on YouTube was an advertisement, they would not have bought the product or the degree of confidence to access the product would have been different.” “The behavior of Mr. Han and the advertisers who misled buyers is simply immoral behavior. No, it is considered an illegal act.”

“Han, unlike other YouTubers, did not implicitly disclose that it was an advertisement and actively misled buyers saying that he had bought and recommended it.” “There is no regulation that allows us to be held legally responsible. There is the problem that YouTube users do not assume responsibility although they cannot be free from misleading readers.”

The charge is 10% of the purchase amount if the total purchase amount exceeds 100,000 won and 10,000 won per product if the total purchase amount does not exceed 100,000 won. The law firm does not receive the commission and pays the actual expenses, such as the stamp fees and service fees required for the lawsuit first, but deducts first if it wins. However, in the event of a loss, there is the possibility of incurring litigation costs depending on whether the other party claims or not.

Han, a former celebrity stylist, gained popularity by appearing on various entertainment shows. Since then, the concept of recommending the product of ‘My Donnaesan (I gave my money and bought it)’ was carried out on YouTube’s ‘TV’, but the fact that some of the products introduced received publicity and sponsorships generated controversy .

Reporter Go Seok-hyun [email protected]