Eui-Seon’s ambitious ‘N’ work is on the rise … It started in Korea and America, a foothold for success in Europe.

▲ Sonata Line No. ⓒ Hyundai Motor Company

Hyundai Motor Company is expanding its sales by expanding its high-performance ‘N’ brand line into the domestic market. Meanwhile, if the strategy has been carried out by focusing on the liquidation of the European market, it is expected that in the future it will focus on expanding its reach to Korea.

Hyundai Motor Company recently began hiring new employees in the marketing field to strengthen its high performance N business. The hiring targets are those with bachelor’s and master’s degrees at home and abroad, and those who are expected to graduate in February next year. After completing the selection of documents during this month, the selection process will take place, such as an interview.

The company decided to hire a new employee this time to prepare the overall High Performance N strategy, planning and marketing plan, and to accelerate the preparation of a new car to be launched. Along with this, we will try to reinforce the contents through the social networking service (SNS).

The high-performance N is shaping up to be Hyundai Motor’s “future growth hub”. Hyundai Motor Company is the world’s fifth-largest automaker in terms of the number of units sold, but its lack of ability to develop high-performance cars has been cited as a weakness.

As if aware of this, Hyundai Motor Company introduced the world to the high performance ‘N’ for the first time at the 2015 Frankfurt Motor Show. Three years have passed since President Eui-sun Eui-sun created a new organization dedicated to the development of high-performance cars in 2012. In 2014, President Chung recruited Albert Beerman, Head of Research and Development Headquarters, and served as Director of BMW’s High-Performance Sports Vehicle Research Center ‘M’ .

High-performance cars have the effect of promoting technology and development capabilities in the world. Also, it plays a leading role in upgrading and improving earnings.

Hyundai Motor Company officially launched the i30 N, called the high-performance N, in 2017. The following year, it launched the i30 Fastback N. However, it was built in a Czech factory and sold in Europe and not imported into Korea. It can be interpreted as a focus on raising the image of Hyundai Motor and the competition in Europe, the home of high-performance cars.

But this year, the situation is different. It launched the new Avante N line and the Kona N line of a small sport utility vehicle (SUV) in Korea and started preparing the line in earnest. The high-performance N is divided into two: the top-performing ‘N’ model and the semi-high-performance ‘N line’ in the middle of the overall lineup.

Hyundai Motor Company plans to launch mid-size sedans, such as the Sonata N and Kona N lines, later this year and early next year.

He also made plans to introduce high-yield N to the United States. Hyundai Motor Company introduced the Tucson N Line for the first time at a new Tucson public event held in Beverly Hills, California on the 9th (local time). The new Tucson will be produced not only at the Ulsan plant, but also at the Alabama plant in the United States.

Recently, the Sonata N line was sold for the first time in the United States. Also, following the Tucson N line, Tucson N, Avante (local name Elantra) N, Avante N line and Kona N, etc., they showed a plan to introduce a total of 7 types.

An industry official said: “We seem to be confident of being recognized by discerning consumers in Europe, the home of high-performance cars,” and “Outline of the plan to build a high-performance N business unveiled at the Busan International Auto Show in 2018 “.

▲ New Tucson N Line ⓒ Hyundai Motor Company sales corporation in the US.