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▲ Citizens who visited the ‘Korea Fashion Market Season 2’ event held at the Jamsil branch of Lotte department store in Songpa-gu, Seoul on the morning of the 30th, are choosing products. |
The event is organized by the Korea Sale Festival Committee and has the support of the government and 17 cities and metropolitan provinces across the country. It will take place simultaneously online and offline for two weeks until the 15th of the same month.
This year, 1633 more companies participate than last year, and it will be the largest in history. In particular, representative manufacturers of consumer goods directly related to people’s lives, such as cars, clothing, household appliances and cosmetics, participate on a scale three times larger than last year.
Participating companies hosted several discount events and various giveaways and gifts events.
In the digital and home appliance industry, large companies such as Samsung and LG, as well as 68 small and medium-sized companies such as Kuchen and Winia Daewoo participate in up to 40% discount share on popular products such as televisions, refrigerators and laptops.
Five domestic automakers, including Hyundai, Kia, GM Korea, Renault Samsung, and Ssangyong, are holding special discount events at last year’s level and higher than last year, targeting their popular car models.
Three tire companies, including Korea, Kumho and Nexen, sell seasonal and winter tires at a 20-40% discount. Free gifts such as gas tickets are also provided.
In the furniture industry, 23 major companies such as Hanssem, Jangsudol Bed and Hyundai LIVART offer 10-50% discount on important furniture such as beds, sofas, tables and chairs.
153 online and offline fashion and sundries companies offer up to 90% discount on their products. Korea Korea Fashion Market Season 2 event is ongoing. 157 cosmetic companies offer up to 60% discount and 1 + 1 events for popular products.
Eight department stores, including Lotte, Shinsegae and Hyundai, offer fashion discount events and up to 10% gratitude and coupon events.
Seven of the major hypermarkets, including E-Mart, Homeplus and Lotte Shopping, offer up to 50% discount on groceries, produce, agricultural and marine products, appliances and clothing. 371 major online companies like Gmarket, 11th Street, Lotteon and SSG prepared an event like discounts of up to 80% and discount coupons of 25%.
Additionally, card companies offer discount coupons and interest-free 2-6 month installments (7%) for affiliated stores. The news agency increases the subsidy for public announcements.
At the opening ceremony of the Korea Sale Festa held at the Seoul ON Studio of Seoul City Hall on the afternoon of the 31st, the day before the opening, government officials such as Prime Minister Jeong Sye-gyun, Seong Yun-mo, Commerce, Industry and Energy Minister Kim Yeon-hwa, Chairman of the Kosepe Promotion Committee, Shin Dong-bin, Chairman of Lotte Group, and other industry representatives participated. More than 100 people participated online and offline.
The National Participation Group was made up of workers from industry, such as traditional markets and markets, and citizens in general, such as college students, newlyweds, and influencers selected through public offerings.
Reporter Song Doo-ri [email protected]
