Hwaseong-si, the area with the most courier shipments

The courier service is another indicator of Korea’s consumer trend. The roadmap attached to the courier box contains Korean taste, fashion, and cultural life.

Top 10 areas with high delivery volume

Last year, CJ Korea Express, number 1 in the national parcel industry with a market share of 47.2%, released a “daily life report” on Day 5. For the first time in the industry, we have analyzed 2.5 billion shipping roadmap information delivered from 2018 to 2019 for the first time in the industry. CJ Korea Express delivered around 1.32 billion delivery boxes last year. The population aged 15 and over in Korea (4,538,000 in 2019) received 29 per person per year. A box (based on a width of 35 cm) is approximately 460,000 km. It is a distance from Seoul to Busan (405 km) 569 times, and can be rotated halfway even after 11 district turns (40,000 km).

Hwaseong-si, Gyeonggi-do, was the most widely used courier service in the country. In the last year, a total of 23.69 million were used. Following Seoul Gangnam (21.4 million), Gyeonggi Bucheon (1993), Seoul Songpa (1,837 million), Gyeonggi Namyangju (1,665 million), Seoul Gangseo (1,553 million), Incheon Seo-gu (1,466 million), Seoul Seocho (1409 million) ), Gyeonggi Bundang (1,403 million), Gyeonggi Pyeongtaek (1,393 million). The reason why Hwaseong-si’s courier service is used so much is interpreted to be by Dongtan New Town, a large apartment complex where many young families live.

The number of people per capita (according to the population aged 15 and over by region) was the highest in Jung-gu, Seoul, at 58.9. Seoul Gangnam (44.2 times), Daegu Jung-gu (41.9 times) and Seoul Jongno (40.9 times) were followed. These are mainly work areas. This appears to be because the number of one-person or dual-income households is increasing, and mails are accepted at work on the day of delivery.

The most frequent product by courier service was food (22%). Clothing (20%) and home health products (18%) followed, but these three only accounted for more than 60% of the total. Of these, nutrients increased by 50% compared to the previous year, and the rate of increase in bottled water and simple cooking (46% each) was higher. Snacks and pet food also increased 29%.

“Black sugar” and “Mara” were the ones that captured the flavor of the Koreans. Last year, the number of package deliveries for “Black Sugar” and “Mara” increased 186 times and 7 times, respectively, from the previous year. The popularity of “Japaguri” was also confirmed, drawing attention as it appeared in the movie “Parasite” released in May last year. After the release of the movie, the average monthly volume of Jjajang ramen used in the recipe increased by 207%, and the raccoon ramen rate increased by 393%.

Koreans’ fashion taste is’ achromatic ‘, but the popularity of intense colors such as neon colors has also increased. In fashion, the proportion of achromatic colors such as black, white, and gray was 62%. However, compared to the previous year, the colors that showed a rapid increase last year were neon (154%) and orange (107%). As a fashion reminiscent of the fashion of the 1980s, it is a color that is expected to draw attention this year due to the Neutro trend.

Among fashion products, the item with a noticeable increase in volume was ‘Sakoshu Bag’, which means ‘small bag with a rope’. It is a kind of light and easy to carry cross bag, and its volume increased by 299% over the previous year. The taste of the MZ generation (millennial generation + Z) was reflected, which is always looking for comfortable and practical fashion while carrying a mobile phone. Short padding (81%) and “poggling” (fleece-like fleece, 63%), which were popular last year, also posted high growth rates.

The popular global idol BTS is a popular item in the messaging market. The moment concert or album tickets are sold, shake up the distribution landscape. Last year, BTS-related assets increased 321% year over year.

Reporter Chu In-young [email protected]