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Boycott of ‘American Products’ in China Following US Government Sanctions
“More than 300 million iPhone 12 replacement demand, China accounted for 20%”
“68% of iPhones in China are over two years old, 5G stimulates replacement demand”
Apple CEO Tim Cook presents the new iPhone 12 at the ‘Apple Special Event’ held at Apple Park in Cupertino, California on the 13th (local time). The iPhone 12 series, Apple’s first fifth-generation (5G) mobile communication smartphone, was released in four models. / Photo = Provided by Apple
After the US government sanctions against Chinese companies, Chinese consumers who are ‘boycotting’ US-made products have been on the test bench. That’s because the iPhone 12 is about to launch globally.
Chinese consumers love the iPhone is great. According to Sino Research, a Chinese market research firm, Apple sold 13 million iPhones in China in the second quarter (April to June) when the new coronavirus infection (Corona 19) was in full swing. This is a 62% increase over the same period last year. Apple is the only company in China with Huawei that has increased sales this year over the previous year. This is because the iPhone SE2, an entry-level device launched in April alongside the iPhone 11, adequately targeted the low-end and mid-range smartphone market in China. China’s leading manufacturers Xiaomi, Oppo and Before, smartphone sales decreased by 17% compared to the previous year.
In August, a spokesman for the Chinese Foreign Ministry, Zaorizen, published a post on an SNS that said: “If WeChat is banned in the United States, there is no reason for Chinese to use the iPhone.” / Photo = Twitter
In August, a spokesman for the Chinese Ministry of Foreign Affairs, Zaorizen, published a post on social media that read: “If WeChat is banned in the United States, the Chinese have no reason to use iPhone and Apple products.” There was also a situation where you couldn’t laugh when ‘)’ was expressed again. After US President Donald Trump signed an executive order banning the ‘WeChat’ service after ‘TikTok’, a Chinese government official said, ‘I will boycott Apple products’ using an iPhone.
Another thing to keep in mind is the replacement demand. Dan Ives, an analyst at Wedbush, a US securities firm, predicted that “the potential demand for iPhone 12 replacement in the next 12 to 18 months is 350 million units.” An Ives analyst, especially referring to China, predicts that “about 20% of the demand for iPhone replacement will come from China.” Investment bank Morgan Stanley also noted in a report that “68% of iPhones used by Chinese are more than two years old” and that “replacement demand due to the launch of the iPhone 12 will be the highest in the last four years. “. The iPhone 12, the first 5G (5G) telecommunications smartphone in Apple’s history, is analyzed to stimulate replacement demand from Chinese consumers.
On the 14th, the phrase “why you shouldn’t buy iPhone 12” was posted in the real-time search term of “Baidu”, a Chinese Internet portal. / Photo = Baidu capture
In China, there is already a “public opinion exhibition”. From 14-15, ‘Why shouldn’t you buy iPhone 12 (阻止 我 买 iPhone12 的 理由)’ on the Chinese Internet portal ‘Baidu’ was headed by a popular real-time search term. There were also articles that listed the downsides of the iPhone. Economic means The China Economic Information Network noted that “there is no reason to upgrade to a 5G iPhone with the same design and the same price every time.” The Chinese computer magazine Hi-Tech Network induces the purchase of household products by mentioning that “the battery life has been reduced compared to the previous one and chargers are not provided.
Apple is also ready to target China, the traditional market for filial piety. Apple introduced four series of iPhone 12s on the 13th (local time) and listed China as the first launch country along with the US, UK and Japan. The best models, the iPhone 12 Pro ($ 999) and iPhone 12 Pro Max ($ 1099), also applied the “gold” color that Chinese consumers prefer. We must observe the decisions made by Chinese consumers who are dissatisfied with the US government sanctions and continue to consume “patriotics”.
Reporter No Jeong-dong Hankyung.com [email protected]
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