Industry Finance: Economy: News: Hankyoreh



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Mention ‘humanity’ 7 times and ‘clients’ 9 times … Capital market communication is also emphasized
Contrast with President Chung Mong-koo 20 years ago when he emphasized ‘quality’

Eui-sun Eui-sun, 50, the new president of Hyundai Motor Group, mentioned the word “humanity” seven times in a video message for the inauguration of the president sent to the group’s employees around the world on Day 14. “The new future of Hyundai Motor Group contributing to human happiness” “Future human lifestyle” “The dream of humanity” “Free movement and prosperous life for humanity” “The future of humanity Energy solution ecological ”“ Living at a new level for humanity From “providing the experience” and so on. Hyundai Motors explained: “Chairman Jung presented the group’s innovation goals such as ‘humanity, future and sharing’, with ‘customers’ as the leader,” and said: “In particular, the value of customers has been extended to the humanity”. President Chung said, “We will develop the world’s most innovative and reliable autonomous driving technology for the free and safe movement of mankind, and realize a new mobile experience for our customers.” On that day, the keynote address was distributed around the world in two versions, Korean and English. The title of the opening speech is ‘Beginning of a new chapter’. President Chung’s inauguration was subtly different from that of ‘Father’. Meanwhile, it is also in line with Hyundai’s change of status. Former Chairman Chung Mong-koo (82), who was elected honorary chairman at the temporary meeting of Hyundai Motor Company, Kia Motors and Hyundai Mobis held that day, said in his keynote address: “We will develop Hyundai Motor Company into an automobile company. World-class 21 years ago when he took over as President of the Hyundai-Kia Motors Group in March 1999.. We will ensure international competitiveness from the beginning by raising the technological level. “At that time, the first task was to escape the domestic and foreign image of a” low-quality Hyundai car. “The following year (2000), on the occasion of the separation of the group, President Chung set himself a goal of “producing 6 million domestic and foreign units in 2010 and entering the global top 5.” New President Eui-sun Eui-seon’s emphasis on “humanity” suggests the status of Hyundai Motor Group, which has completely transformed itself into a leading global company in 20 years. Another interesting aspect of President Eui-sun’s inauguration speech is the capital markets and communication. He said: “We will actively communicate with the capital market to increase shareholder value and do our best to fulfill our social responsibility to society, various neighbors and future generations, including our our business partners “. “It is very important to share the fruits of the Hyundai-Kia Motors business with our shareholders, business partners and our neighbors,” he added. Earlier, on January 3, 1996, when former Chairman Chung Mong-koo took over as Chairman of the Hyundai Group, in his opening speech, “To improve the negative image of large companies, we will introduce a system of outside directors.” If President Chung Mong-koo shouted “Quality Management” when he took office 21 years ago, President Eui-sun Eui-sun suggested “customer, communication, autonomous driving, electric car, hydrogen car” as the main words key all over the world. Specifically, he mentioned ‘customer’ 9 times. President Eui-sun Eui-seon’s inauguration speech also contains the reality of the economic and industrial upheavals unfolding around the world in the 2020s, such as’ Corona 19, digital economy, globalization trend reversal, protectionism, climate change ‘. President Chung said: “The automotive industry also needs a greater demand for change and innovation to build an ecosystem with a new paradigm different from the old one. Amid these changes, Hyundai Motor Group aims to realize humanity’s dream of ‘safe and free movement and a peaceful life’ and share its fruits with all customers around the world to become a beloved company. ” By Jo Gye-wan, Staff Reporter [email protected]



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