[ad_1]
Naver announced its legal response policy, saying it was unfair to the Fair Trade Commission because it gave its shopping platform and video service preferential treatment in search results.
As the FTC noted, the company’s shopping platform and video service were underperformed in search results, and the shopping search algorithm has been improved from time to time to provide product exposure opportunities to shop owners. small businesses while maintaining the diversity of search results.
On the 6th, Naver released its position data and said, “We are very sorry that the FTC made a decision that essentially infringes on the business activities of traders without sufficient review and concern.” We plan to fight injustice. ”
■ We improved the shopping search algorithm more than 50 times… Choose just a few and pinpoint the malicious ones
First, Naver explained that it is improving its shopping services to grow small businesses and has often improved its shopping search algorithm to provide product exposure opportunities to small business owners while maintaining the diversity of search results. .
Between 2010 and 2017, when the FTC survey was conducted, there were about 50 improvements, and the FTC decided that Naver Shopping decided to exclude competitors by randomly selecting only five of them.
Naver said: “In 2013, a logic was introduced to limit the exposure of three or more products in the same shopping center in a row. In this process, the Fair Trade Commission treated the entire open market as a single shopping center, which is an act of discrimination against open market companies. “However, the logic of diversity was applied equally to all counterparties that signed a contract with Naver Shopping, such as smart stores, small and medium-sized shopping centers, social commerce and shopping centers. commercial in general, as well as open markets, “he explained.
If, in the judgment of the Fair Trade Commission, only the open market is treated as an individual shopping center and the logic of diversity is applied to the open market as an individual shopping center, there are more opportunities for exposure to the open market already smart stores, small and medium-sized shopping centers, social commerce and He also said that it would treat open market operators more favorably than shopping centers in general.
Naver said: “When it was found that too many smart store products were exposed in Naver Shopping search results, as of September 2013, the number of smart store products that can be displayed on one screen was limited to a maximum of 8, and measures were taken to disperse them. ” Since then, these restrictions were deemed too unfavorable for smart store vendors and the number of exposure restrictions was lowered from a high of 8 to a high of 10, but the FTC decided that such a relaxation of the exposure restrictions was a preferential act for smart store sellers. ”
It is noted that there is no preferential treatment with the slight attenuation of adverse measures applied only to smart stores in the first place.
Naver said: “If Naver really intended to increase the exposure of smart stores, it should have reduced the weight of other shopping centers (private shopping centers, specialty shopping centers, general shopping centers, small and medium open markets, etc.) in addition to the open market, and further, if you intended to exclude open markets, “The number of adjustments varies for each trader and would not have been restored to its original state after adjusting from time to time.”
Furthermore, Naver said, “The open market is an important partner in Naver’s purchasing ecosystem, and there is no reason to exclude it from Naver’s point of view,” and said: “The FTC’s judgment is in line with the reality of today’s online shopping market and online shopping behavior of users “I can’t help but wonder if it is.”
■ Reorganization of video search is not the purpose of preferential video
Related Posts
The Fair Trade Commission imposed a sanction on Naver, which favors its purchases and videos
“Attack only on own platform” … FTC platform regulation ‘backwards’
Fair Trade Commission Announces Legislation of Online Platform Fairness Act
[단독]Samsung develops a specific blockchain platform for mobile devices
Naver noted that the Fair Trade Commission gave Naver TV preference with respect to video search results, but said: “It is not for the purpose of preferential treatment for your own video, but rather a major reorganization to improve the quality of video search “. “It is the product of an effort to generate results.”
The company said: “The company’s video service mentioned that the FTC awarded additional points not on all Naver video, but about 20% of the videos selected through a separate Naver TV (thematic video) screening. “We have been going to great lengths to secure it and provide it to users, and in the case of video, we discovered great creators, paid the price, and secured and managed high-quality videos,” he explained.
