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On the 16th, Naver and Shinsegae Group officially declared comprehensive cooperation by exchanging 250 billion won shares.
Initially, the partnership between E-Mart and Naver was expected, but the scale of collaboration increased as it expanded to the level of the Shinsegae Group.
As Naver, the strongest online shopping company, joins Shinsegae Group, the strongest in offline distribution, the online shopping market is expected to reorganize in the form of a company to acquire eBay Korea in the yanggang structure of Naver and Coupang, which are based on Shinsegae Group.
The two parties have secured the number of sellers to 450,000 through this alliance.
Also, when you add the number of clients on both sides, it actually covers the entire population.
Through this alliance, Naver will be able to reinforce the variety of products that have been identified as a weakness by securing luxury and fashion products from Shinsegae Department Store and Shinsegae International, and fresh food from E-Mart.
From Shinsegae Group’s point of view, Naver’s platform can be used to publicize its own shopping center, SSG.com, and reach more customers.
In the luxury goods field in particular, a plan is also being pursued to differentiate itself by establishing a separate platform.
The two sides are discussing ways to publicize the launch of a new product from a luxury brand owned by Shinsegae International through Naver Live Commerce or to provide an online individual personal shopper service by linking the VIP membership of Shinsegae Department Store and Naver. . Service.
Both parties also expect the effect of expanding the distribution network.
Naver can use Shinsegae Group’s 7,300 offline stores, and Shinsegae Group can cooperate with various Naver logistics partners.
For example, when an online order arrives, Naver’s logistics partners receive the products from E-Mart’s “Pick and Pack Center” and deliver them within 2-3 hours.
Naver, which has only been brokering online transactions, secured an additional friend in charge of expanding the last mile delivery service (last mile to final destination) and offline infrastructure after CJ Logistics, which is also partnered with the stock exchange method last year.
Shinsegae Group also has room for indirect collaboration with CJ Logistics through Naver.
Both parties are also envisioning ‘Retail Tech’.
Starfield plans to develop a navigation service using augmented reality (AR) technology and an autonomous car using Naver Labs technology.
However, part of the distribution industry is also assessing that the Shinsegae Group’s earnings through this alliance are unlikely to be higher than expected.
An online mall official said: “The business direction presented now is at a level that can be done without the stock exchange,” and said: “It seems likely that Naver will lead the business in the future.”
/ yunhap news
