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Three mobile telecommunications companies, including SK Telecom, KT, and LG U +, began pre-launching Samsung Electronics’ Galaxy S21 today (22). Each company began expanding subsidies and offering various promotions to attract 5G subscribers since the beginning of this year, as the launch of the flagship Galaxy smartphone in the first half was two months earlier than the previous year.
On the 22nd, SK Telecom, KT and LG Uplus announced that they would close the reservation of the Galaxy S21 for a week until the 21st and would begin the pre-opening from that day. The official release date is 29.
■ 500,000 won increase in public announcement support for mobile operators … Affordable phone promotion is also eye-catching
Consumers can enroll by choosing a ‘public subsidy’ to receive a discount on the terminal price, or an ‘optional contract discount’ that gives you a 25% discount on monthly rates for 24 months. Before pre-opening, the mobile operator increased the publicly disclosed subsidy to a maximum of 500,000 won. However, receiving a discount on an optional contract is generally more advantageous than the publicly disclosed subsidy.
LG U + is the first to announce a public subsidy of up to 500,000 won and start securing 5G subscribers. Each rate plan is supported from KRW 268,000 up to a maximum of KRW 500,000. This is not higher than the total discount if you receive a 25% option discount for 24 months. However, if an additional 15% of the distribution network is added, the terminal discount support will exceed the total rate discount of 25%.
Depending on the rate plan, KT provides public support from KRW 262,000 up to a maximum of KRW 500,000. Compared to the existing subsidy, it has increased approximately double. SK Telecom, which had adhered to existing grants, also nearly tripled public grants from 225,000 to 500,000 won. However, the option agreement is more advantageous than publicly disclosed subsidies.
Since the end of last year, after purchasing a standalone 5G terminal, you can choose an LTE plan as a service plan. Standalone terminals are not directly linked to mobile communication services and are sold through manufacturers and distributors. It is advantageous if you want to use the LTE plan or if you want to maintain multiple discounts combined. However, after purchasing the terminal, you must subscribe to the mobile service separately.
There is also a promotion of the combination ‘Self-sufficiency + Affordable phone’. With the launch of the Galaxy S21 self-sufficient phone, KT Skylife is running a ‘Enough Everything’ promotion that provides additional mobile data for one year and a 6-month subscription to Genie Music.
LG U + buys the Galaxy S21 self-sufficient phone and then signs up for a promotional plan at 11 U + Affordable Phone Partners. When purchasing the Galaxy S21 self-sufficient phone with the KB Kookmin card, a 10% cash back and a 6-month interest-free fee is provided.
■ Popular standby model is ’21 Ultra’ … I also prefer cost performance ’21’
As a result of pre-booking on the official T Direct Shop online store, SK Telecom found that customers in their 20s and 30s accounted for about 50% of all booking subscribers, and demand for the Galaxy S21 was high. Approximately 50% of the Ultra models accounted for approximately 30% of all bookings, and customers who chose an immediate delivery service that could receive products on opening day on the 22nd represented approximately 30%.
As a result of pre-booking at the official online mall KT store and store, KT revealed that the pre-booking status of the Galaxy S21 was showing a similar flow to the previous Galaxy S20. The Galaxy S21 has a low shipping price (999,000 won), and the Galaxy S21 Ultra has a relatively higher proportion of advance reservations than the Galaxy S21 Plus due to its wide screen and compatibility with the S Pen function.
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LG Uplus said that the reserves of the Galaxy S21 and Ultra represent 80% of the total. Relatively, the positive model showed a poor response. By color, Phantom Black, Phantom Violet, and Phantom Silver appeared in order. In terms of model and color scheme, the sales rate was highest in the order of S21 Ultra Phantom Black, S21 Ultra Phantom Silver and S21 Phantom Gray.
In addition, sales of the self-sufficient Galaxy S21 models have increased more than three times compared to the previous one, showing strong performance. The proportion of self-sufficiency models is expected to account for 30% of total sales volume. In open markets like 11th Street and G Market, the first quantity of some colors and the capacity of each model sold out prematurely. On the 11th, 1.6 billion won were sold in 2 hours from the commercial live broadcast on the 15th.
