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At ‘CES 2021’, future technologies such as fifth generation mobile communication (5G), artificial intelligence (AI) and mobility are expected to show the reality of innovation in everyday life. It also presents the future plan of all daily life, such as education, health care and work, which are undergoing changes due to the corona effect 19. It is expected to be a festival that presents the present and the future brought about by technological innovation in line with the new normal era.
The key keywords that penetrate this year’s event are △ 5G △ AI △ Mobility △ Robot △ Corona 19. As technology advances, product and service application cases are realized in each area. The sights are expected to be enriched by presenting a response strategy according to daily life that has changed due to the corona effect 19.
◇ ‘Connect everything’ 5G present and future
As can be seen from the fact that 5G was made as the theme of the keynote address on the first day of the event, this year it is also of great interest. Verizon CEO Hans Bestberry predicted that a quantum leap era that is different from Long Term Evolution (LTE) will come in a situation where all devices will be tried to superconnect.
The emergence of 5G to be featured at this event is not only used in devices such as mobile devices, cars, and home appliances, but also spans service areas such as medical, education and work. Qualcomm and Samsung Electronics’ 5G smartphone chipsets’ Snapdragon 480 ‘and’ Exynos 2100 (working name) ‘are representative. With the launch of the ‘Brain’ smartphone that supports 5G, a product equipped with it will be unveiled for the first time.
The 5G experience powered by mobile devices extends to communication equipment companies. Verizon will present at CES not only the mobile device industry, but also several infrastructure strategies adapted to the Corona 19 era, such as telemedicine and distance education. Furthermore, automakers such as Audi and GM are expected to raise expectations by revealing the future of 5G-based connected cars.
◇ AI that is in every corner of the day … Innovation in daily life
As AI technology advances, the field of application also increases. Typical tasks are those that are cumbersome for people or require more elaborate work. As the algorithm development progresses and the data, which is the core of the implementation, is secured, the speed of the application accelerates. CES 2021 will also reveal the sites where AI has penetrated various areas, such as autonomous driving, healthcare, and comfort in life.
IBM, a dinosaur of global IT, presents ‘Mars’, an autonomous vehicle based on artificial intelligence. The AI driving from cars to boats is expected to be featured online.
The healthcare sector, where AI is expected to be applied more quickly, is also drawing attention. The organizer, the American Consumer Technology Association (CTA), cited healthcare as the biggest innovation case led by AI. IBM and Pfizer, a multinational pharmaceutical company, collaborated to reveal a case of predicting Alzheimer’s with AI, emphasizing that healthcare will become one of the events this year.
Korea’s top information technology companies also cast votes. Naver presents ‘Clover Lamp’, an artificial intelligence lighting that reads books, and Hangul and Computer presented ‘Toki 2’, a domestic service robot based on artificial intelligence.
◇ Smart and secure smart home, ‘safe’ for the Zipkok group
The non-face-to-face daily life brought on by Corona 19 has also changed the appliance industry. This is because, as time spent at home increased, the demand for products that emphasized function and interior increased. This trend is also reflected in this event to receive visitors.
IBM presents a solution that cooks itself by applying artificial intelligence technology that learns recipes. L’Oreal and P&G are also launching information technologies that make everyday life convenient, like a smart home and a smart bathroom.
Samsung Electronics and LG Electronics, the two pillars of the global home appliance market, emphasize smart and safe homes by promoting “innovation in everyday life.” Samsung Electronics introduces a product that adapts washing and drying courses with AI technology, while LG Electronics introduces new cordless refrigerators and vacuum cleaners with greater hygiene and convenience.
There is also a great demand for products that manage personal health while staying at home. A digital blood pressure monitor (Omron) that monitors blood pressure for 24 hours and a remote artificial intelligence solution (Twospic) that looks for abnormalities in dental disease with photos are also ready to meet customers online.
◇ Robots approaching every day
The robot was one of the main exhibits at CES each year. However, it is clear that it is a technology that will affect our lives in the future, but it was not known when that point would be. However, at CES this year, we hope to see robots that have come one step closer to our daily lives. The non-face-to-face trend unleashed by Corona 19 has presented new possibilities for the use of robots.
Samsung Electronics is the first to introduce the ‘Samsung Jetbot AI’, an artificial intelligence home appliance, and introduce future robotic technologies in research, such as household service robots. LG Electronics plans to introduce a variety of robots that can be used in everyday life, such as the chef robot Chloe, the secondary robot, the delivery robot, and the guide robot.
A remote sterilization robot that can be used directly in the Corona 19 situation will also appear. LG Electronics introduced the ‘Chloe sterilization robot’, which was first unveiled at last year’s Korea Electronics Show at CES, and plans to launch it soon in the US market. Hills Engineering, a Korean company that showcased logistics robots at CES last year, is unveiling a ‘Corobot’ virus-fighting sterilization robot this year.
Japanese robotics companies plan to show off companion robots that communicate with people. Yukai Engineering’s robotic cat ‘Petikubo’ and Vanguard Industries’ pet robot ‘Moflin’ are expected to attract attention as comforting robots for those who have reduced their outside activities due to Corona 19 and have difficulty communicating with emotions.
◇ Automotive technology of the future
Although the number of participating companies decreased due to digital exhibitions, the automotive technology of the future is one of the areas receiving the most attention at CES this year.
GM, with CEO Mary Barra as the keynote speaker, is expected to present future mobility strategies that include electric vehicles, as well as some of the next-generation vehicle lines. To become a global electric vehicle company, GM has recently redefined its brand identity.
Audi will announce its strategy around the high-performance electric vehicle ‘Audi e-tron GT’. Mercedes is expected to introduce the MBUX hyperscreen to be installed in the large EQS electric sedan, and BMW is expected to introduce the next-generation electric vehicle strategy. Fiat Chrysler Group (FCA) offers three-dimensional (3D) product tours that include 12 vehicles.
Mando, a manufacturer of auto parts, will be the first in Korea to participate and present a new technology for autonomous driving along with a vision for the cars of the future.
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