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Exquisite light control applying existing 1/40 LED
Micro LEDs are released sequentially within the year for products of less than 100 types
Expand green packages and strengthen sign language skills for the disabled
Samsung Electronics introduced its new line of televisions this year at the ‘Samsung First Look 2021’ event that took place online on the 6th (US local time).
Samsung First Look is an event held for 9 years by Samsung Electronics to introduce new technologies and new TV-related products every January and to share future viewing directions.
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| [서울=뉴스핌] Reporter Ji-Hye Shim = Chairman Jong-hee Han, director of Samsung Electronics ‘video display business, explains Samsung Electronics’ new TV products and strategies at the ‘Samsung First Look 2021’ online event.[사진=삼성전자] 2021.01.07 [email protected] |
◆ ‘Neo QLED’ LED mini TV with improved picture quality and performance
Samsung Electronics revealed that it differentiated Neo QLED across three technologies.
First of all, through ‘Quantum Mini LED’ technology, the LED, which acts as a light source for the light-emitting backlight, has been implemented in a size of one 40th of the previous one. At the same time, a “microlayer” is applied to the LED device to reduce the size of the device and control the light more precisely.
The ‘Quantum Array Technology’ was also applied, which precisely adjusts the brightness of the mini quantum LED used as a backlight to 12 bits (4096 steps).
The backlight power control (Local Brightness Booster) effectively distributes the power to the backlight according to the brightness of the screen, and more local dimming zones are precisely adjusted to achieve the contrast ratio and the highest black detail in the industry.
The third technology is the ‘Neo Quantum Processor’, which applies a learning-type artificial intelligence scaling technology composed of 16 neural networks to achieve the highest levels of 8K and 4K resolution, respectively, regardless of the image quality of entry. In addition, it analyzes the three-dimensional effect and black details of the screen input through “Deep Learning”, and further improves the image quality.
Neo QLED has a harmonious design in any space with a slim and beautiful appearance when applying ‘Infinity One Design’. The 8K model, the top line, has an Infinity display with a very thin bezel.
In terms of sound, using artificial intelligence ▲ ‘SpaceFit’ which analyzes the installation space of the TV and provides optimized sound ▲ ‘Object Tracking Sound Pro’ where the sound moves along the speaker according to the movement of objects in the video ‘▲ It is equipped with’ Q-Symphony ‘, which finds three-dimensional sound using the TV and the sound bar speakers.
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| [서울=뉴스핌] Reporter Shim Ji-hye = ‘Mini LED TV’ Neo QLED ‘from Samsung Electronics. [사진=삼성전자] 2021.01.07 [email protected] |
Considering that as consumers spend more time at home, interest in “home activities” such as “home training”, “home entertainment” and “home office” is increasing recently. It also introduced features that provide diverse consumer experiences.
If you use the ‘Smart Trainer’ feature of Samsung Health, you can check the accuracy of your posture, amount of movements and calorie consumption by connecting a camera to a TV to see how you exercise.
Game features were also improved. The ‘Ultra Wide Game View’ that allows you to adjust the aspect ratio according to the user’s choice, the ‘Game Bar’ that helps you easily configure the game and the ‘Free Sync Premium Pro’ function that reduces the Afterimages and blur clearly expressing movement. Mounted.
Furthermore, through the ‘PC on TV’ function, a work PC and a TV can be easily connected so that businesses can be smoothly managed even at home as if they were in the office, thus creating an efficient home office. .
The new Samsung Neo QLED products will be launched in 8K and 4K, and will be introduced to the global market sequentially from the first quarter.
◆ The first ‘Micro LED’ in the global market of the type 99
Samsung Electronics introduced the 110-inch micro LED TV, which was first introduced in Korea last month, to the global market through Samsung First Look.
In March-April, Type 110 and Type 99 products are scheduled to be launched on the global market sequentially, starting with Korea, and it is planned to introduce smaller Type 70-80 products during the year.
Micro LED TV is a next-generation screen that incorporates the best existing display technology and is a product that received the highest innovation award at CES 2021.
The micro LED is the only product in which each element emits light and color by itself, unlike conventional TV screens, which use micro LEDs in micrometric units (㎛). Since it is an inorganic material, there is little risk of deterioration or burning.
Also, ▲ ‘MICRO AI Processor’ that optimizes and upgrades images to micro LEDs, ▲ ‘Monolith design’ that eliminates the border between screen and wall ▲ The best home entertainment out there by realizing the great 5.1 sound channels Provide a solution.
Samsung Electronics lifestyles such as ‘The Frame’, ‘The Serif’, ‘The Sero’, ‘The Premiere’ and ‘The Terrace’ Television programming was also reinforced.
To harmonize with the interior of various spaces, the thickness of ‘The Frame’ has been reduced by half compared to the previous one, and the bezel type has been increased to two and the bezel color to five.
Additionally, it expands famous artworks to over 1,400 and recommends various works to consumers through AI-based curation.
‘The Vertical’, which can rotate the screen vertically, plans to beef up its smart feature so you can enjoy mobile content like YouTube and TikTok, which have a lot of vertical content this year.
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| [서울=뉴스핌] Reporter Ji-Hye Shim = Chairman Jong-hee Han, director of Samsung Electronics ‘video display business, explains Samsung Electronics’ new TV products and strategies at the ‘Samsung First Look 2021’ online event. [사진=삼성전자] 2021.01.07 [email protected] |
◆ Improving green policies … to introduce technologies for the disabled
Through this First Look, Han Jong-hee, director of the video display division at Samsung Electronics, presented the vision of delivering the best display experience as an industry leader and helping to create a sustainable future.
Chairman Han went a step beyond the concept of ‘Displays Everywhere’ to provide an optimal display solution in any existing space and “to reflect the lifestyle of a more diverse user and to protect the future and the environment. from all of us”. “We will be pioneers in the era of ‘Screens for all'”.
In addition to reducing carbon in the television production process, he also emphasized green policies that allow the circulation of resources throughout the product life cycle.
Samsung Electronics is ▲ expanding the eco-friendly packaging material recycling package, which applied only to lifestyle products, to the entire TV, ▲ dramatically reducing battery use by introducing a solar remote that charges with sunlight or interior lighting ▲ increasing the use of recycled materials, etc. The plan is to actively work to reduce greenhouse gas emissions.
Along with this, they also expressed their willingness to strengthen “accessibility”.
In 2021, Neo QLED and QLED ▲ ‘Subtitle movement’ function that can move the location of closed captions to the desired location ▲ ‘Sueo Language’ that automatically recognizes and enlarges the sign language screen that appears on the news through by AI. Newly applied ‘expansion’ function ▲ ‘Multi-output audio function’ which outputs sound to speakers and headphones at the same time so that the general public and the hearing impaired can watch TV together to provide a viewing experience more free for users with visual and visual impairments. It is a plan to provide.
Chairman Han said: “Samsung is a leader in artificial intelligence technology and will continue to use it to improve accessibility as it has achieved remarkable innovations. We will introduce more technologies so that disabled and non-disabled alike can enjoy an unrestricted viewing experience. “. .
