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LG Electronics TV New Product LG QNED Mini LED Photo = Provided by LG Electronics
LG Electronics introduced a new premium TV with a “mini light-emitting diode (LED)”. LG Electronics appears to have taken the lead in a situation where Samsung Electronics is known to present its ‘mini LED’ product line at a new product launch (unpack) event to be held early next year. With ‘mini LED’ emerging as a trend in the television market next year, competition between the two companies to take market leadership is expected to intensify.
LG Electronics held a technology briefing on the 29th and introduced a new premium LCD TV, the ‘LG QNED Mini LED’ TV. LG Electronics showcased its technology using the expression ‘TV that has reached the peak of evolution’ for new products. It is said to have achieved the highest level of picture quality that an LCD TV can create with the best available technology.
The new product is based on a liquid crystal display (LCD) television. Unlike self-luminous televisions, LCD televisions do not emit light on their own, so they need a backlight that emits light like a kind of bulb. In LED televisions, ‘LED’ acts like a light bulb. ‘LG QNED’ contains 30,000 LEDs (86 inches, 8K standard) that act as light bulbs. Considering that there are around 2000 installed in existing 8K LCD TVs, it is 15 times more. This is due to the fact that the size of the LED has been reduced to a small size of 100-200 microns (㎛). That is why it is called mini LED TV.
The LED that emits light determines the contrast level of the TV. The company explained that ‘LG QNED’ has improved television expression about 10 times compared to existing products thanks to the mini LEDs densely placed across the screen. For example, when a picture of the night sky with the moon in the background is implemented on a television, the outline of the moon is clearly revealed on the existing LCD television, but the stars around the moon are not visible due to light leakage. . May l.
LG Electronics Technology Presentation Materials
Here, when reproducing ‘color’, which is one of the two main axes that determine image quality, technologies such as ‘nanocell’ and ‘quantitham’ are used, and LG combines both technologies to create a pure color closer to the reality. He explained that it was possible to implement. However, QNED is not based on a self-luminous TV that emits light on its own, so it is a step below LG Electronics’ premium product, the organic light-emitting diode (OLED) product. So the LG QNED TV’s price is roughly half that of an OLED TV (roughly 25 million won / 80-inch range) based on 86-inch (8K). An LG Electronics official explained: “LG QNED TV is the peak of LCD TV and is an evolutionary step from Samsung’s QLED TV (premium LCD TV).”
LG Electronics will present the main products of LCD TVs with mini LED at the Consumer Electronics Show (CES 2021), which will take place on the 11th of next month. Samsung Electronics, the number one TV market, recently launched a micro LED TV and a mini LED TV is expected to launch early next year. Foreign companies are also launching mini LED TVs one after another, so the global TV market is expected to take on the global TV market next year.
Kim Dong-wook reporter [email protected]
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