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Why did you say that now?
Elon Musk, Tesla’s chief executive officer (CEO), shocked the surroundings by posting a tweet that read, “I was turned down after offering to buy Tesla from Apple.”
It was on the 22nd (local time) that Musk posted an article about the Tesla sale on Twitter. A day has passed after a Reuters report that Apple plans to launch electric vehicles in 2024.
The content was also quite specific.
“I contacted Tim Cook to discuss buying Tesla when the Model 3 program was at its darkest. (One-tenth of the current corporate value). He declined the meeting itself. “
Tesla negotiates the sale with Google before Apple
Musk is estimated to have made an acquisition proposal to Apple from mid-2017 to mid-last year.
Around that time, Tesla was in big trouble. Elon Musk tweeted a post last November saying that “there was a tremendous financial crisis between mid-2017 and mid-2019.”
Of course, that wasn’t the first time Elon Musk considered selling Tesla. In 2013, I had a sales negotiation with Google.
Tesla introduced an electric sports car called the ‘Roadster’ in 2008, but it lost the market. It was for the high price of $ 109,000. Finally, until 2013, the tenth year of its establishment, it struggled in a swamp of deficit.
Musk, who couldn’t bear it, visited his friend Larry Page and asked him to buy Tesla.
At that time, the two of them exchanged specific conditions. The value of the company went up to $ 6 billion and the factory site was $ 8 billion. Conditions also existed to guarantee management rights for eight years.
Google was also actively involved in the acquisition. But as the Model S succeeded, things changed. This is because Tesla’s stock price suddenly jumped more than 300%.
Finally, there was no negotiation for the sale.
Even considering this situation, it is not natural to publish a post that says “I offered a sale and they rejected me” as Apple prepares to jump into the market for electric cars, which is a garden.
Criticizes Apple’s Single Cell Battery Strategy “It’s weird if it’s true”
But in another tweet Musk posted right away, you can find something significant.
“If it’s true (Apple uses a single cell battery), it’s weird,” he said. I also wrote the reason why I thought that.
“Single cells are electrochemically impossible. This is because the maximum voltage is too low, ~ 100X. Maybe it means that the cells are connected to each other?
Musk’s slightly sarcastic article reports that Apple plans to use single-cell ‘single-cell’ manufacturing technology for electric vehicles. Foreign media said that if single cell battery technology is used, vehicle cost reduction effects can be expected.
Let’s go back to the first question. Why did Musk tell Tim Cook about his rejection?
Tesla is now listed on the S & P500, the birthplace of superiorism. On the day of its debut, the news of Apple’s electric cars broke and the share price dropped slightly, but it is clearly a good company. The market capitalization is also about $ 600 billion.
But why did Musk say something he didn’t have to do?
Some estimates seem possible.
Musk spoke about being rejected by Apple, confessing that it was “a tenth of his value now.” It is accepted as a phrase that slightly reveals the current position of Tesla, which has grown more than 10 times compared to two or three years ago.
In an article criticizing Apple’s electric vehicle battery approach, he also shows pride that “we know it because we have done it.”
Taken together, Elon Musk is interpreted as showing strong “smooth” action at Apple’s entry into the market.
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Among US companies, if a rival, who is quite anxious, intervenes, it can be annoying to launch a “Welcome XX” ad. Of course, it could be an over-interpretation with two simple tweets. However, the two tweets posted by Musk on the day the news of Apple’s EV readiness was delivered are not taken as usual.
This is because Apple has no choice but to worry about the existence of Apple, which is sweeping away talented people with its strong financial power. Unfortunately, Doug Field, who leads Apple’s electric vehicle project, is also from Tesla.
