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83 companies, including Koreana, received consumer-oriented management certification in the second half of 2020.
The Fair Trade Commission announced that it has awarded 83 companies certificates, including 22 appraisal startups and 61 reevaluation companies that received Consumer Centered Management (CCM) certification in the second half of 2020.
Consumer Centered Management (CCM) certification is a system that the FTC certifies when evaluating whether a business understands all business activities that provide consumer-centric products or services.
Due to the spread of Corona 19, a separate certificate ceremony was not held, and awards were given at the ’25th Consumer Day Celebration’ on December 3 for excellent companies certified by CCM in 2020.
The certified company was ultimately selected through a certification review committee consisting of documents and on-site examinations, and the FTC, consumer resources, and private members.
In the second half of 2020, the number of CCM certified companies amounted to 185, including 22 companies that introduced CCM for the first time and 61 companies that were recertified for CCM operation.
In particular, among the 22 companies that received this new certification, SMEs represented the majority of 12 companies, and various types of companies, such as local public companies and non-profit corporations, introduced the certification, and the management culture consumer-oriented is spreading to the public and private sector as a whole. Appear.
Additionally, the point of contact in life between consumers and CCM-certified businesses is expected to expand further by including various businesses in industries close to consumers, such as airlines, car rental companies, travel platforms, and businesses. mutual aid.
At the ‘Consumer Day Celebration’ on December 3, President Moon Jae-in announced through a video congratulatory speech that the government will strive to spread a corporate culture that respects consumers, such as certification as an excellent consumer-oriented management company. For its creation, the CCM culture will be extended to the entire company that is in contact with consumers, and efforts to improve and disseminate the system will be actively strengthened.
For this, it is necessary to improve the reliability and equity of the system, such as reflecting the characteristics of each certification topic and increasing the proportion of consumers with experienced items, and preparing specific evaluation scales for each evaluation index, and introducing the CCM certification by staff and organization limitations. For small and medium-sized companies that need it, some selection criteria will be simplified and applied, and personalized training (coaching) will be provided on an ongoing basis.
