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| Hyundai LIVART announced on the 15th that it launched LIVART LIVE, a live trading channel specializing in home furnishings at LIVART Mall. / Provided by Hyundai LIVART |
Launched the first live trading channel in the furniture industry.
[더팩트｜이민주 기자] Hyundai LIVART launches into the online furniture market.On the 15th, Hyundai Livart, the total interior company of the Hyundai Department Store Group, announced that it had launched ‘Live Commerce’, a specialist in home furnishings.
Live trading is a method of presenting and selling products through online streaming in real time. It is characterized by being able to communicate with viewers in real time, and is attracting attention as a new sales channel since non-face-to-face consumption has expanded due to the prolonged Corona 19.
Hyundai LIVART began operating the ‘LIVART LIVE’ trade channel in the renovated LIVART Mall. Hyundai LIVART is the first to establish its own live trade channel in the domestic furniture and interior industry.
LIVART LIVE will air live on LIVART Mall for 1 hour every Tuesday at 7pm
The products sold are △ Williams Sonoma (premium home kitchen furniture) △ Libart Online (home furniture) △ Libart Haum (Soho-type office furniture).
In addition to the existing home shopping-like sales broadcasts, new content is also planned to be introduced, such as a new furniture launch show and cooking classes.
Hyundai Livart explained that it formed a dedicated live trading team in June to establish its own live trading channel, and has been conducting pilot broadcasts in cooperation with a media trading startup. A specialized training course called ‘Living Creator’ is also being conducted for company employees.
Hyundai LIVART hopes to dominate the national home furnishings live trading market, which is in its early stages, through the launch of its own live trading channel.
To this end, the number of LIVART LIVE streams will be expanded to 2-3 times per week starting next year, and the streaming platform will be expanded to various media trading platforms such as Hyundai H Mall, YouTube and Source Live, in addition of LIVART Mall.
A video database (DB) will be established so that all customers can conveniently access the information by applying search and playback functions to live commercial videos that have been canceled.
A company official said: “As a result of piloting more than 10 times through various live trading platforms like Naver since last June, the response from customers was better than expected, with a cumulative number of viewers. which reached 130,000 “. “We plan to actively educate consumers about the differentiated designs and functions of branded products (Libart Online) and Williams Sonoma products.”
Choi Chang-heon, Hyundai LIVART Online Team Director, said: “We look forward to delivering complex functions and detailed designs of home décor products that were difficult to convey with existing images and descriptions through live trading to consumers “. We plan to introduce several online services that can help with convenience. “
