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Awarded by Corporate Website … Industry First
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Doosan Infracore announced on the 11th that it won the Grand Prize for Brand Innovation at the ‘Web Award Korea 2020’ organized by the Korea Internet Professionals Association.
‘Web Award Korea’ is the country’s most prestigious excellent web evaluation awards ceremony marking its 17th anniversary this year. The Web Awards evaluation panel made up of 3,800 Internet experts evaluates 18 indicators in six categories, including visual design, UI · UX, technology, content, service and marketing, and targets 447 websites. This year, a total of 692 companies participated, including clients and producers.
Doosan Infracore received the Grand Award for Brand Innovation by showcasing the revamped official corporate website this year. This is the first time that the website of a construction machinery company has received an award in the Web Award Korea. The official website of Doosan Infracore was created with the concept of a high-tech company leading the fourth industrial revolution by breaking the image of the construction machinery and motor industries. Doosan Infracore explained that he created an innovative and dynamic image by combining black with ‘Kairos Orange’, a color from the construction equipment brand, and built a page based on the content of the image.
Considering the global business environment, Doosan Infracore also applied responsive website technology that works seamlessly in various environments from PC to mobile devices in every region overseas. Customer convenience has also been vastly improved by ranking the products available to customers around the world in each region according to the customer’s desired purpose and specifications and linking them to distributors.
A Doosan Infracore official said: “We focus on expressing our brand identity as Korea’s leading machinery company and an innovative company leading the fourth industrial revolution.” It was evaluated “.
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