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| ▲ On the afternoon of the 1st, Daegu City and the Daegu Welfare Community Chest of Korea held the dedication ceremony of the Tower of Love in Gukchaebosang Park and started a fundraising campaign. | |
| Ⓒ Provided by Daegu City |
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The Love Temperature Tower, which will give hope to neighbors in need through fundraising by citizens, was lit up.
The Daegu and Daegu City Social Welfare Community Chest of Korea held an opening ceremony of the ‘Sharing Hope Campaign 2021’ at the National Debt Compensation Movement Memorial Park on the afternoon of the 1st, and entered the 62-day period until January 31 of the next year with a goal of 8.49 billion won.
The slogan of this campaign is “Please connect hope by sharing”, which means that the Daegu City Recovery Community Chest of Korea and the citizens of Daegu will continue their hope by practicing loving sharing with the underprivileged. .
The fundraising target for this campaign was set at 87.7% of last year’s 10 billion won (87.7 billion won), reflecting the difficult economic situation in Daegu due to prolonged Corona 19 and the increased fatigue of citizens due to donations to overcome COVID-19. .
The love temperature tower stands in front of the old central security center again this year and increases by 1 degree each time 85 million won is collected.
The Daegu Welfare Community Chest of Korea plans to carry out various donation participation programs to achieve 100 degrees of love during the campaign period.
First of all, through the “Good Daegu Campaign”, in which all Daegu citizens can participate, a regular campaign is carried out to promote stagnant personal donations and make it the “Number 1 of shared culture. “.
Additionally, ‘Sharing Leaders’, which you can join by donating over 1 million won, and ‘Sharing Leaders Club’, which organizations such as various associations and meetings can join within three years, are waiting for your participation.
In particular, the company plans to actively promote the ‘Honor Society’, a group of major individual donors who donate more than 100 million won, and secure 167 members during the campaign, currently 166 members.
Along with this, he plans to derive CSR (Corporate Social Responsibility) for companies in Daegu to reinvigorate corporate giving.
In addition, various donation plans will be proposed such as the CRM for good consumption (Cause-Related Marketing), which sells products with the fruit of love.
Citizens who wish to participate in the donation can donate money or goods through a love account in the Daegu Community Welfare Chest of Korea, administrative welfare centers in Eup, Myeon, Dong or broadcasting companies.
You can also participate in the exchange through the Daegu Korea Social Welfare Community Chest donation box provided in public institutions, the ARS donation phone (2,000 won per call), and the website ( daegu.chese.or.kr).
For more information on donation methods and procedures, please contact us by phone (053-667-1000), and registered donations are automatically linked to the National Tax Service’s end-of-year settlement simplification service to receive year-end settlement benefits from legal donations.
Daegu City Administration Deputy Mayor Chae Hong-ho said: ‘It is a difficult time for many people because of Corona 19, but we ask for a lot of interest and active participation so that neighbors in need do not lose courage and hope. ‘.
