[ad_1]
Conservative Grammys also recognized their influence … Observation map with “sufficient award potential”
The group BTS has finally been nominated for the ‘Grammy Awards’, symbolizing the conservative American mainstream music industry, taking the status of K-pop to the next level.
The American Recording Academy, which hosts the Grammy Awards, announced the shortlist for the 63rd Grammy Awards in Korea’s 25th time (24th Western Hour, USA Group Performance).
Until now, BTS has quickly entered the heart of the pop market based on their strong fandom and sensibilities that resonate with new generations and times.
The Grammy, which has been under pressure for diversity and innovation, has no choice but to mirror this trend.
Now, the focus is on whether BTS’s name will be the winner at the Grammy Awards that will be held on January 31 next year.
◇ “A sensation reaching the top” … Grammy in need of change, embracing K-pop
When BTS, who had a hit on last year’s ‘Map of the Sol: Persona’ album, was finally excluded from the Grammy nomination, criticism from fans and the music industry was intense.
At the time, the American music outlet Rolling Stone criticized: “Gramy, as always, is outdated.”
Since then, BTS has been even more powerful in the mainstream pop market.
‘Dynamite’ rose to the top of Billboard’s main singles chart, became the most popular hit in North America among BTS songs, and became “the situation where the undeniable sensation of BTS peaked. “(Im Jin-mo, popular music critic).
Scenes from major awards ceremonies and music festivals in the US, with BTS being the most prominent among the cast members, and BTS’s stage set at the finale of the recently held ‘2020 American Music Awards’ they are not new.
Regarding the fact that the Grammy nominations so far have been lost, Jung Min-jae, a popular music critic, said, “In a way, there were checks against K-pop.
However, in the last two years or so, K-pop hasn’t been able to contain the momentum, and the number one song ‘Dynamite’ came out.
As such, BTS’s popularity has become a major cultural phenomenon that can no longer be dismissed as that of peripheral enthusiasts, and the mainstream pop music world cannot ignore it.
It can be said that this nomination is the most visible and symbolic gesture that a member of the recording academy, that is, the American music industry, recognized the status of BTS.
In particular, given that Grammy is a peer-reviewed awards ceremony in the music industry with musicality, it may mean that K-pop, which has been demoted as a ‘product’ in the West, has been fully recognized for its value. artistic.
Critic Lim Jin-mo said: “It is possible to come close to the fact that the presence (of K-pop) itself has penetrated the mainstream of the United States.
After all, that’s the most important thing. “
◇ At the time of the award ceremony, a blow in the history of the Grammy … Grammy conservatism continues to be an obstacle
If BTS goes beyond the nomination and wins the true Grammy trophy, it will mark an important milestone not only in Korean popular music but also in Grammy history.
Considering the competitiveness and timeliness that BTS has shown in their activities so far, there is an opinion that it is possible to win an award in the category ‘Best Pop Duo / Group Performance’.
Lee Gyu-tak, a liberal arts professor at George Mason University in Korea, said: “When you look at the Billboard charts and the music market this year, your performance among groups and duos is as good as other groups.” . said.
In a pandemic situation, ‘Dynamite’ received a lot of love for comforting people through the joyous energy and exclusive retro pop disco sound from BTS.
However, the conservatism of the Grammys is so ingrained that it is difficult to decide if it can lead to the award.
Recording Academy recently accepted new members to increase the proportion of women, minorities, and younger members, but is also criticized for its lack of innovation efforts.
Candidates competing with BTS are also controversial.
Jay Balbin, Dua Lipa, Bad Bunny & Tiny’s’An Dia ‘, Justin Bieber and Quaybo’s’Intensions’, Lady Gaga and Ariana Grande’s’Rain On Me ‘, Taylor Swift and Von Eveer’s’Exile’ Excluding BTS, etc., is characterized for being a collaboration of top stars, which are the latest pop trends.
/ yunhap news
