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Apple’s first 5G smartphones, ‘iPhone 12 Mini’ and ‘iPhone 12 Pro Max’, were launched in Korea on the 20th. As a result, all four models in the iPhone 12 ▲ iPhone 12 Mini ▲ iPhone 12 ▲ series were launched. iPhone 12 Pro ▲ iPhone 12 Pro Max.
According to the mobile communications industry, Mini and Promax pre-orders are small compared to the entry-level and professional iPhone 12 models that were released last month, but pre-orders for the entire iPhone 12 series are known to be similar. to the above.
The iPhone 12 and iPhone 12 Pro are known to have recorded about 500,000 pre-order sales in Korea and about 100,000 units on the first day of launch.
As a result of pre-booking the iPhone 12 Pro Max and Mini at KT’s official online mall, KT Shop, the ratio of iPhone 12 Pro Max and Mini pre-orders was 47% and 53%, respectively, indicating that the preference for the mini was slightly higher. It can be interpreted as a reflection of the demands of customers who have been waiting for a small screen in the recent trend of the smartphone market.
The iPhone 12 Pro Max tends to be a men’s favorite with 68% of male customers and 32% of women. For the iPhone 12 mini, male and female customers accounted for 42% and 58%, respectively, with slightly more female customers.
By color, the iPhone 12 Pro Max had the most graphite color at 37% and the iPhone 12 Mini was the most popular with white at 39%.
The iPhone 12 Mini is equipped with a dual camera consisting of a 12 megapixel ultra-wide and wide camera on a 5.4-inch OLED screen. The iPhone 12 Pro Max is equipped with a triple camera and a LiDAR scanner consisting of a 12 megapixel ultra-wide, wide and telephoto camera on a 6.7-inch OLED screen.
The iPhone 12 mini launches in 64, 128, 256 GB of internal capacity and has a starting price of 950,000 won. Colors are available in five colors: blue, green, black, white, and red.
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The iPhone 12 Pro Max launches in 128, 256, 512 GB of internal capacity and starts at 1.49 million won. Colors are available in four colors: Graphite, Silver, Gold, and Pacific Blue.
In this iPhone 12 series, the charger and wired headset are omitted from the components, and only the USB-C to Lightning cable is provided.
