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Online sales recorded as ‘2nd place’
This year, Blackf generated the second-largest online sales in US history. According to research data from Adobe Analytics, cited in an ABC News report on the 29th (local time) in the United States, consumers spent about $ 9 billion online this year on BLiff (approx.). This is an increase of about 21.6% from Blackff’s online sales last year of $ 7.4 billion (about 8.17 trillion won). Additionally, online bluff sales this year were the second highest in US history, after Cyber Monday 2019 (a discount event on the Monday immediately after Blackf). In the US, Cyber Monday online sales are expected to reach $ 12.7 billion (14.33 trillion won) out of $ 10.8 billion (about 11.934 trillion won) this year.
Adobe Analytics calculated this year’s online shopping sales for Blackf, divided by time, population and channel of consumption. As a result, it was found that US consumers spent $ 6.3 million (approximately 6,961.5 million won) per minute and an average of $ 27.50 (approximately 33,870 won) per US citizen during the off sale. Of the total online sales, $ 3.6 billion (approximately KRW 3.97 trillion), or 40%, was spent via smartphones, an increase of 25.3% compared to last year.
The main products that were highly favored by American consumers this year were hot wheels, hoverboards, toys like Lego games, video games like NBA 2K21, Animal Forest, Super Mario 3D All-Star and Apple AirPods / Watch, Amazon Echo and Samsung Electronics . There were household appliances like televisions.
Blackf ‘depressed’
Despite the notable increase in bluff sales this year, primarily online, the atmosphere in US retailers stalled by Corona 19 has not changed significantly. Although there has been a noticeable increase in online sales, I am very skeptical whether this has led to an increase in sales for all US retailers. This is because online shopping has increased, while online shopping has increased. offline purchases have decreased considerably.
If it were the same as in previous years, many consumers would have been crammed into department stores, warehouse-type distribution stores and large shopping centers where special discounts are concentrated even during this year’s bluff period. But this year, offline retail stores in the United States were very busy. Major US media outlets said that during this year’s Black Friday period, the situation for major offline retail stores was “different from the year before, so consumers weren’t crowded into large stores , so it was very busy. ”
Taylor Schreiner, director of Adobe Digital Insights, which analyzed Blackf’s consumer behavior in the United States this year, said: “This year, it is clear that the consumption of American consumers is moving from offline to online. faster. “Previously, major consumer items, such as mobile phones, smart devices, groceries, clothing, alcohol, etc., which consumers previously bought by visiting offline stores, are now mainly sold online.”
A statistical survey also revealed that offline consumption decreased significantly compared to last year during the Blackff period. According to Adobe Analytics, the use of indirect purchase services increased by 52% compared to last year, as many consumers in the US used pickup or immediate delivery services in stores to avoid direct purchases in stores out of line. On the other hand, a survey conducted by Sensormatic Solutions, a market research firm in the US retail industry, found that the number of customers visiting offline stores during the bluff period decreased by approximately 52 , 1% compared to last year.
In response to this trend, the US retail industry said: “ Due to the aftermath of Corona 19, online shopping among American consumers is skyrocketing, but due to the slowdown in offline shopping, Consumption across the entire US retail industry has not increased significantly, or remains at a similar level as before. There are evaluations of ”
